Your CEO Told Us.....

• "I Don't Want to Hear About Your Email Open Rate":?Access the Propolis Commercial Marketer Strategy Pack (Lite) and shift your thinking to business first, marketing second.
• Z vs Zed: Apply to attend the Propolis Marketing Leaders Series, a virtual event open to US/CA-based CMOs, senior B2B marketers, and Propolis members.
• ABM in PSM: Master ABM in Professional Services marketing with our latest report featuring key insights from leaders within the industry.
• RUN FOREST, RUNNN!: Register your interest in our upcoming Propolis Community Sprint debunking how to build and lead a marketing team ready to hit commercial goals.

"I Don't Want to Hear About Your Email Open Rate" - Your CEO

This strategy pack gives you the tools and resources you need to become a commercial marketer.

A commercial marketer thinks business first and marketing second. This Strategy Pack offers a preview of the full Pack, which is available with a Propolis membership. Leverage our reports, models, and benchmarks to gain a clear understanding of what it means to be a commercial marketer. Then, dive into our training to explore the five essential areas every commercial marketer must master. With a blend of expert-led courses, Propolis best practices, and real-world case studies, you'll gain the skills and inspiration to start operating as a commercial marketer today.

Similar to our ABM pack, this one includes all of the following:

• 2 case studies on how other B2B marketers have made the transition to become commercial marketers.
• 6 modules of our “What it takes to become a commercial marketer” training course.
• 3 separate downloadable models and reports showcasing the strategies needed to dive into a specific area of being a commercial marketer.
• 30 minutes of our Best Practice Briefing on “Developing an Impactful Strategy as a Commercial Marketer.”
• 30 minutes of our Best Practice Briefing on “Your Guide to Overcoming the Biggest Challenges to Becoming a Commercial Marketer.”

Access the Propolis Commercial Marketer Strategy Pack (Lite) here.

Z vs Zed

Join our US/CA-exclusive, 4-part series running throughout February 2025 to discuss the biggest topics in B2B.

Across multiple virtual panels and presentations, the Propolis Marketing Leaders Series will explore five key skills that B2B marketers need to become commercial revenue drivers and escape the margins of strategic planning.

The series will take place virtually on Swapcard , enabling attendees to watch panel discussions and presentations, network, and visit virtual exhibitor booths. Speakers for the series include senior marketers from 雀巢 , ServiceNow , Kognic , Kodak Alaris , and CAC Group .

This year's topics include:

• No small chairs at the top table: how to make marketing indispensable to the board | Panel
• F is for friend (not foe!): how to partner with your CFO on a value-creation plan | Fireside chat
• The marketing talent helpline: Answering your biggest talent-related questions | Q&A
• and more. Explore the agenda here.

Apply to attend the series here.

Thank you to our sponsors and partners: HUT 3 , Endeavor Business Media , Numentum , and Radish .

ABM in Professional Services Marketing

Does ABM truly vary across industries? This report examines that question, with a specific focus on Professional Services.

With key insights from marketing leaders at 凯捷咨询 and 安永 , the “Mastering ABM: Overcoming Key Challenges in Professional Services Marketing,” dives into the industry’s unique challenges and provides actionable insights.

Discover strategies to:

• Select and prioritize the right accounts for maximum impact.
• Scale your ABM initiatives while maintaining personalization.
• Overcome technological barriers and achieve a unified audience view.

Whether you want to build stronger client relationships, navigate complex decision-making processes, or showcase measurable success, this guide provides everything you need to elevate your ABM strategy.

Download your copy of the report here.

RUN FOREST, RUNNN!

This Community Sprint brings the online community of Propolis to life with exclusive thought leadership and networking for its CMO and senior-level members | March 18 - March 26, 2025.

The sprint kicks off with a leader-focused event in London, UK, on March 18, 2025, featuring a roundtable and workshop. The roundtable will explore "How B2B marketing leaders can build stronger, more effective teams for commercial growth." Following this, Shane Redding , Propolis Strategy Expert, will lead a workshop to help Propolis Leaders define the essential skills needed for B2B marketing leadership in 2025.

At the end of day one, David Rowlands , the Head of Product at B2B Marketing, will host a panel to share insights with the full membership, followed by a best practice briefing led by Shane on mastering the skills needed to excel as a B2B marketing leader. Post-sprint, our Experts will conduct deep dives into these skills.

Propolis members can RSVP for the upcoming sprint via the link here.

Not a member yet? Email [email protected] to register your interest in attending the sprint.

Make sure you never miss a new release by clicking the "Subscribe" button in the upper right corner of the page.

For more about how you and your team can get involved in the Propolis community, download the membership brochure and book your demo of the community.