Is your CBD business ready for Black Friday/Cyber Monday Sales?

Ever wondered if your CBD business is really making the most of its revenue potential? In this newsletter, we dive into the CBD industry, especially online sales and payment processing challenges for CBD merchants like you.

And who are we? We’re Vendo Services. We make payment processing simple, and we've been working with CBD merchants right from the start. We’ve seen their challenges first-hand and provided successful solutions that helped increase their revenue.

As the Black Friday and Cyber Monday (BFCM) shopping weekend continues to gain global popularity, CBD merchants must gear up for success during this critical period. The BFCM weekend, occurring after American Thanksgiving, has evolved into a massive promotional period, making it essential for online merchants to optimize their strategies.?

??Here are 4 key steps to take to maximize profits during BFCM.??

Optimize Website Performance

??Your website may experience increased traffic during the BFCM time period. Prioritize a streamlined customer experience by addressing technical issues like website speed and checkout process efficiency. Other steps to take include updates, link checks, and load testing.

Humanize the Customer Experience

??Focus on responsive, high quality customer service to foster trust and customer loyalty. Ensure your team is trained and ready to handle potential issues quickly.

Create Compelling Offers

??It’s no secret that consumers are seeking major deals during BFCM. You can prepare in advance by identifying and planning your offers, and experimenting with various deals to find top performers. Consider bundled services, BOGO offers, or subscription extensions. Stock supply and ensure your online store accurately reflects the planned deals.

Learn and Reflect?

??It’s not over until it’s over. The BFCM experience doesn't end when the clock strikes midnight. After the weekend, conduct a thorough review of performance, including feedback from your team and customers. Analyze KPIs such as the checkout abandonment rates, technical glitches, and year-over-year comparisons so you can be even more prepared for BFCM 2024.

Early preparation, a focus on customer experience, compelling offers, and review are some of the key elements to thrive during this profitable e-commerce holiday.?

Make 2023 your best year yet!

Don’t miss out on our previous newsletter posts about CBD merchant challenges and successes.

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