Your Business is Up to NO Good (But It Could Be...)

Now I am NOT against being in business and making a profit.

In fact, I am a RABID capitalist, but like most social entrepreneurs I want to make capitalism work for the things I care about also. Think about it. If you like videos of people rescuing dogs and getting them emergency care and saving puppies, you probably want to support it. As worthwhile as it is, you are probably NOT going to leave your own business to do it.

Now, add that 80% of businesses in the U.S. actively give to charity, but not formally. What's the difference? Actively means you know you are donating something to someone this year. Good on ya, mate. Formally means you know whom you are giving to every year, and it's pre-setup. A little harder to do, but so worthwhile.

That's where the magic is. What if your business could:

• Donate automatically
• Not come off your bottom line
• Increase business

On auto-pilot is great for your charity. It gives them budgetable money.

NOT come off your bottom line. How? By taking it from your merchant account. There's a fee built in that you can give to save puppies.

Increase business. If you are wise, and you are a crafty little thing; you'll BRAG. Something like, "When you shop here, you save puppies!" It's called Cause Marketing.

Make your business a little robot with a heart that gives on auto. You'll be happy. Your charity will love you. The world will be a little better. Want to know more? Reach out here.

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Doing Good Is Good Business

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