Is Your Business Suffering?

As a mortgage or real estate professional, you obviously have an entrepreneurial spirit and drive. You start at $0 every month and live, work and play based on your successes and failures in sales. There are always seasons of highs and lows in sales. Do you have the one thing in place that serves as an anchor for your business during those seasons?

That one thing is your business plan.

Any successful entrepreneur will tell you a significant key to their success is creating a business plan. This plan serves as a roadmap for your business. If you wander off the path or experience a bad month, your business plan is there to help you refocus and guide you to get you back on track.

“Planning is bringing the future into the present so that you can do something about it now.” - Alan Lakei

People talk about the importance of writing your goals and dreams out. Your business plan is the roadmap to how you will accomplish those goals!

What should your business plan include?

• Your Why – why are you doing what you are doing? This is where you create your personal and professional mission statement expressing your passion and how you are serving others. This gives you clarity on your why and your personal definition of success. Tip: It is okay if your personal and professional mission statements overlap. That is a main sign that you are on the right track!
• Goals – State your desired income for the year, how many clients you want to serve, sales goals, or any other action or achievement you want to accomplish within a certain amount of time.
• Growth Plan – If you are dedicated and work hard, you will hit your initial set of goals. It is important to continue learning, growing, and challenging yourself. Create a plan for how you will practice being a learner professionally and personally.
• Action Items – How do you plan to hit your goals? It is one thing to write down your goals, but it is a game changer to strategize your plan for executing them. Ask yourself, “What will it take for me to go above and beyond to be successful.”
• Self-Evaluation of Skills – It is hard to admit you have weaknesses, but this is crucial for growth and success. Think of your top competitors and make a list of the skills, actions, and things they are doing to be so successful. Review that list and then make a separate list of your skills. Take time to recognize your own weaknesses, strengths, and then challenge yourself to do something you normally would not do. Failing is okay. That is a part of growth. Your skills in sales will improve with every learning moment.
• Make Time – Review your calendar and schedule time daily/weekly to work on your goals and sales tactics. Writing everything down is the easy part – anyone can do that. What will separate you from the rest of the pack is the work and action you put in!

“Plans are only good intentions unless they immediately degenerate into hard work.” -Peter Drucker

Contact me to learn more about what ELITE teams are doing to WIN in today’s market.