Is Your Business Scaling or Growing?
Dr David Dugan
Our clients achieved a 237% uplift in profit 'year on year' over the last nine years. Want to know how? Click the link below ? Want a 237% Profit Uplift??
We’ve spoken about the difference between the two of these things before, but it’s still such a common problem! Entrepreneurs who think they’re scaling their business and yet they’re really just growing it. So today, we want to give you a simple litmus test to figure out which it is you’re doing.
What it comes down to, is ZOGs and NOGs.
What you really want is to make sure that as your revenue is increasing… you have ZOG.
Zero overhead growth.
Just imagine you’re going out there, you’ve got a new marketing plan, maybe a new sales manager, and you’re getting more leads. You’re bringing in more revenue and your business is getting bigger and bigger, higher and higher. And yet your expenses are staying rock bottom. That’s zero-overhead growth. That’s what you want to be aiming for to really be scaling.
What’s even better than ZOG? It’s NOG!
Negative overhead growth.
This is when your expenses actually decrease as your revenue increases. You’re probably thinking, is that even possible? Yes, it absolutely is.
We at Abundance Global have a whole stack of clients who we’ve helped achieve exactly this. They’re in our community and they’re turning success into a friendly competition, seeing who can hit those ZOGs and NOGs. And the great thing about it is that once you figure out how to hit those ZOGs and especially NOGs, you’ll find your business will start to pick up and scale at a faster rate than it ever has before.
Want to know exactly how to make this happen? Why not join in our amazing upcoming event. Over 2 days you will learn exactly how to build a B.O.S.S. (Business Owner Success System) to make your business bulletproof and bring you more business owner joy. To find out more and join the event, just click this link https://abundanceglobalevent.com/boss
Collaborator on work that matters with people who care ?? Lead Generation Curator ?? Client Retention Specialist ?? Facilitator of 'human experience' journeys to help grow your biz ??
3 年Really important distinctions here David, especially if you want to create time and money freedom as a result of your business, thanks for sharing.
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3 年This is gold, Dr David. Such great advice and insights and well written. Thank you for putting this together.
Building Brand & Demand (B2B) for Predictable Sales Pipeline
3 年While the goal is NOG, one must start with ZOG. It's possible in a product driven scenario, where growth does NOT come at the cost of additional investment. It works greatly, if you can do it well!
Being in business does not need to be so hard and you deserve to live an enjoyable life. A business that runs profitably without you |Strategy Implementation Specialist |Business Advisor & Mentor|
3 年Great explanation, thank you Dr David Dugan
Wellbeing Expert | People & Leadership Development | High Performance Trainer | Executive Leadership Coach| Productivity Expert | Employee Engagement| DEI Consultant | Te Arawa Māori woman
3 年This such an interesting question, Dr David. Great insights and advice, coming you as such a phenomenal business coach.