Is your business ready for digital transformation?
Jean Foster
Global CMO Helping Executives Grow Revenue and Navigate Digital Disruption. Fractional CMO. Independent Board Member. Formerly SVP Marketing and Communications @CES / @Consumer Technology Association
Disruptive tech is disrupting your business model, whether you know it or not. Rapidly moving from “The check is in the mail” to “I’ll meet you in the metaverse,” technology has evolved your customer’s thinking around what it means to engage digitally with your business. Their expectations grow with the evolution of each new tech product – including the ones outside your sector.?
Companies can ignite the change or ignore it? Either way, your customers will vote with their wallets.?
To determine your organizations digital horizon, you must understand the following:?
??What disruptive tech is real and what’s hype??Are you ready for #chatgpt or the #metaverse?
??What are other companies doing??
??How can I pilot test with minimal risk??
??How can I leverage my current technology and resources?
??How do I get smarter about it?
??And…maybe biggest challenge of all…how do I sell it to my Board?
Leaders who understand the above are best placed to set a roadmap to meet customers on their digital journey.?
Ready to set a transformation roadmap?
??Assess your appetite for digital transformation.
??Understand what type of digital experience your customers expect.
?Audit the capabilities you have - including people, processes and systems.
?Identify your gaps.
?Set your transformation strategy.
I help C Suite executives demystify disruptive tech and set a plan for successful digital transformation.?https://techcompete.co