Your business needs a story!
Anne Thomas
Storytelling Photographer | Trainer & mentor for photographers and business owners | Workshops | The Conversion Story online course | Then coffee and CrossFit
Everyone's talking about storytelling, and it's a fact that stories speak to your heart, whilst facts speak to your mind.
But what is storytelling in the context of business?
Why stories?
Stories help us make sense of the world and our place within it. In a marketing context, we use stories to make our brands, products and services resonate with the lives of customers.
People buy from people, so in short, it's your story that's going to attract the attention of your ideal client which, over time, will develop and nurture a relationship between you.
Your ideal client is not going to part with hard earned cash until he knows you, likes you, and ultimately trusts you.
So how do you reach the point where your audience know, like and trust you?
Show up day after day
Storytelling in business is very powerful. Our stories focus on the human side of our work - it means telling stories instead of listing facts. Listing facts won't stick in your audience's mind like a story will.
Showing up day after day, week after week on social media is the key to nurturing know, like and trust.
And you do this through storytelling. Don't write an essay, no one will read it because we've only got the concentration span of 9 seconds - but if you craft bite-size chunks of story about you, how your business started, your values, dreams, how you serve your clients etc, and accompany them with stunning images, then you've got their attention straight away.
It's your story plus those on-brand images that will stop that incessant scrolling.
Helping Environmental & Social Organisations to Demonstrate their Impact and Grow with Powerful Visual Stories. Photography, Video, Training.
4 年Thanks Anne, really good article. And of course, wonderful images like you create tell a story incredibly powerfully
Specialist business photographer. Balancing artistry with business requirements, to create fresh photography and video for SMEs and global corporates. Shining a light on the people behind a brand.
4 年Thanks for sharing this, Anne. Each point I found myself nodding and saying "yup"! Storytelling is such an important and basic tool in communication. We all tell stories naturally, even if it is just telling someone about your day. And of course, if you can tell those stories visually - you're onto a winner.
WHY FIT IN WHEN YOU WERE BORN TO STAND OUT Helping mid-life camera shy creative business owners gain confidence, empowerment + traction with scroll stopping images for business success | Brand Photographer
4 年Well put Anne!
Rugby Union Photographs from the last two decades of the 20th Century
4 年Oh, Yes, Stories are good
Delivering Sustainable Websites & Digital Marketing Designed to Get Results & Help You Achieve Your Goals. Web Design | UX | CRO | Training | ￡99 'Roast my Website' - the Website Clarity Audit
4 年Great article Anne, story telling for my business is something I need to be more consistent with and to do better. I have noticed the story content gets much more interaction then anything else.