Your Business Need Mobile First Strategy in 2015 & Onwards. Why?

Have you heard the term “Mobile First Strategy” before? Do you really want to think that it is not important for your business to think about Mobile and be there? Well we suggest that you should think again.

Everyone have used the mobile apps that are build both for Web and Mobile like Facebook, Instagram, Whatsapp. Now, if asked where do you prefer using it most, the answer will be on Mobile.

The reason is that these apps are specially designed for mobile users by keeping them at first in mind. Also these apps provide more value over mobile rather than on web. We share with you the Statistics of Facebook app as an example to show how important it is to be on Mobile these days.

India has seen this Mobile First Strategy and some big players like Myntra already closed their website to stay just on Mobile. As per Google Webmaster’s latest update about Google’s mobile friendliness, the mobile searches are assumed to count as a ranking signal in 2015 & onwards. All these assumptions and updates put an emphasis over growing market of mobility and mobile usage.

In today’s mobile revolution world, Smartphone adoption becomes critical among online retailers, media companies and everyone in general. Almost all leading technology based industries are implementing their mobile strategies with a fast pace. That is why it is critical for a business to adopt Mobile-First-Strategy in 2015 and onwards.

Why it is Useful to Have a Mobile-First Strategy?

Almost all of Your Customers are Already Mobile:

In this multi-screen era, 97% of customers have an SMS capable gadget, out of that 64% of adults age customers use smart phones. What does this percentage of customers meant for your business? It means that the market you are going to target for your business is already mobile and has the ability to connect with your mobilized business.

Mobile will Overtake Web Usage by 2015 & Onwards.

With huge technological advancements in both mobile gadget hardware and internet access over mobile, it is easier and handy for customers to access a business over mobile rather than web. It is assumed that the web will not be extinct almost immediately, but the usage of mobile will overtake it by 2015 & onwards and this era of BYOD (Bring Your Own Device) will last for a long time in nearer future.

Grow Customer Base By 5-10% Every Year

A well planned and properly implemented Mobile-First strategy has a full potential to leverage your customer base by 5-10% per year.

Source of Excellent ROI

Mobile first approach is very cost effective and a great source of excellent ROI for a business. Let’s have a comparison between ROIs of traditional marketing plan and mobile marketing plan. A traditional marketing plan can provide an ROI of maximum 4 to 1. However, the mobile first approach can provide ROI of 8 to 1 and it is far better while comparing with traditional ways.

Location Based Technologies

New technologies are emerging all the time in this era of mobility. For example, beacons –location based technologies, smart watches, payment portal connection, etc. Thus, it leads to a critical need of having a mobile-first approach for almost every business model.

For great achievement in this modern business world, mobility of business and the acknowledgement of its importance as a first strategy has become one of the most integral components of a business’s growth.

Top Tips While Planning Mobile First Strategy

A success of a business lies in - how it plans and adopts the mobile first approach. Here are some key strategies to consider while planning your mobile first strategy and mobilize your business presence:

Keep Data Security at Top Priority

A business should have strong technical architecture to prevent data breaches. For instance, if you are an app developer, you must give a serious-thorough to data security of your customers. Your business architecture should be quite robust to get integrated with payment portals and to secure personal customer data.

Mobilize Your Business as a User Friendly Application

While mobilizing your business, another important aspect, i.e., User experience should also be considered. Different end users react differently to same business. Thus, it is essential for you to understand the preferences of your target audience and adopt this mobile-first strategy in tune with your customers and also to turn your business into a more user friendly application.

Be Clear and Creative

You just need to think like a mobile user and mobilize your business in a way they want to see things like impact ful design, short term content (or content tailored to meet the needs of mobile users), etc.

Equally Emphasis on Front-end and Backend

Most businesses focus on the front-end portion, but often neglect middle ware and back-end. Hence, it is equally important for enterprises to concentrate on both. A scalable back-end and robust middle ware can easily leverage the rise in traffic over time.

Design Web Landing Pages for Your Business or Apps

Don’t neglect people present on web. They search for your app or business through their desktops on the web. Thus, a landing page can drive app or your business adoption only if it is designed properly for intended users.

Some Interesting Facts about Facebook Mobile App

• Number of Facebook mobile monthly active users: 1.248 billion
• Number of Facebook mobile daily active users: 798 million
• Number of mobile-only Facebook monthly active users: 581 million
• Percentage of Facebook users that ONLY login from a mobile device: 30%
• Percentage of Facebook video views that occur on mobile devices: 65%
• Facebook’s percentage of all mobile social sharing: 60.3%
• Amount of time that Americans collectively spend on the Facebook mobile app monthly: 335,000 years
• Average amount of time users in the U.S. spend on the Facebook mobile app monthly: 14 hours per month

Conclusion:

The future is Mobile. There are many facts and figures to prove it. Being Mobile ready and Mobile First are two different terms. In order to have assured digital transformation of your business in today’s digital world, you should first consider the mobility of your business even if your business is based on traditional business policy.

What do You Think?

We will love to hear your views. Have you taken the mobility seriously enough? We have a strong opinion about Mobile First. Connect with us to know how you can transform your business to a Mobile First strategy and ensure that you too tap the enormous potential that it carries. Facts and figures are based on research and we don't own the ownership of images or facts used in this article.

Credits

https://www.sharethis.com/learn/knowledge-center/research-2/mobile-vs-desktop-a-cross-device-user-study/#sthash.DOE9PQWZ.JH0kCO5E.dpbs

https://www.fastcompany.com/3035399/fast-feed/facebook-videos-hit-1-billion-daily-views?partner=rss

https://thenextweb.com/facebook/2014/07/23/facebook-now-399-million-users-login-mobile-devices/

https://files.shareholder.com/downloads/AMDA-NJ5DZ/75562925x0x822961/fd718a09-c312-4605-9a17-1d6ef07bdd5a/FB_Q115EarningsSlides.pdf

https://venturebeat.com/2015/06/24/in-the-fierce-battle-for-our-mobile-attention-facebook-has-almost-no-peer/