Is Your Business Human?

Business has been good. Not great.

Perhaps all growth targets weren’t achieved?

Possibly there are areas of cost-savings that you could have done?

Maybe it’s time to actually upgrade or replace the ERP system. Or invest in AI for specific functions?

Decisions, decisions, decision.

Hard choices to make as a CEO, business manager or owner.

Choices that are always driven by numbers and its ROIs.

Is there a better way?

Is there another way to achieve growth?

Is there a way in which the business can be protected from being disrupted and have growth?

The short answer is yes!

There is a way to create sustainability and profitability.

That way requires selfless intent, commitment, patience and a burning desire to build a legacy, from a leadership perspective.

It requires understanding that business is about people. 

It’s done by people, with people and for

people. 

Yet we’ve always looked at the human, in business, as a resource!

A resource that’s labelled as a cost.

A financial amount being paid out in return for time.

Today the spotlight is back on being human.

It’s the human, in any business, that creates growth.

Through ideas, efforts, believing in a common goal and collaborating as teams.

Teams are what makes a business achieve growth.

Your employees work in teams to serve a functional objective of delivering a product or service that will endear the customer to it. Both are people at either end with different needs, hopes and aspiration.

All of which are emotional.

People are emotional beings. As much as we may want to think we are rational and logical, reality is that we lead and act through what we feel.

How employees feel day in day out about their job, the work they do and the environment they are in impacts the experience and perception they form about the brand they work to deliver.

This affects how they communicate and service customers and business partners. Which affects the experience and perception the customers and business partners have about the brand.

It all comes down to how a business is able to identify, create, and deliver the brand experience which creates both sustainability and profitability.

This is where the new age business of today is played.

Brand Experience.

----------------------------------------------------------------------------------------------------

Joy Abdullah is a strategic marketing leader whose marketing philosophy is to create legacies, for brands, that delivers value by humanizing business through its brand experience.

Managing two collaborative start-ups, in the strategy & innovation space and marketing, Joy works as an impactor for businesses.

His personal mission is to guide senior corporate teams, business owners and entrepreneurs in discovering how to build a unique brand experience, that acts as a strategic differentiator creating profitability, through their people.

Having three decades of Asia-centric international experience in strategy, marketing, and business operations coupled with life-lessons arising from disrupting himself and innovating, Joy brings an authentic, simple and human approach to business. 

Connect and contact him on:

1. Linked In 

2. Twitter @JoyAbdullah

3. Instagram: joyabdullahTM

4. #3MinuteMarketing

----------------------------------------------------------------------------------------------------