Is Your Business Going To Last?
??WARNING??
Let's have a real talk about the rollercoaster ride of running an online business. I've been on this journey for almost a decade now, and boy, have I seen it all - the highs, the lows, and everything in between.
And you know what? It kinda makes me cringe to say that because it sounds so cliché. But here's the deal: seeing so many businesses pop up and then just disappear has taught me a ton about what works and what doesn’t.
Here's the Deets on Why Businesses Crash and Burn:
First off, a shocking number of businesses don’t make it past their fifth birthday. Why? A lot of times, they’re looking outside for answers - chasing market trends, copying what others are doing, or jumping on every new bandwagon. But here’s a truth bomb: that’s not where lasting success comes from.
The Secret Sauce to Sticking Around:
It’s Gotta Come from You: Your business should be a reflection of what you love and know inside out. When you align what you do with who you are, it’s like catching magic in a bottle.
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Solve Real Problems for Real People: Tap into basic human needs. Whether it’s making someone’s life easier, safer, or just plain happier, successful businesses are the ones that get down to the human level.
Common Traps to Dodge:
Chasing the wrong goals: Vanity metrics might look nice, but they won’t keep the lights on. Focus on what really moves the needle: leads, sales, cash flow, and actual profit.
Complicating things: Keep it simple. You don’t need to be everything to everyone. A clear offer, a solid way to reach your peeps, and a way to keep the conversation going (hello, email list!) is often all you need.
Entrepreneurship is no walk in the park, but understanding what really matters can save you a world of headaches. It’s not about quick wins but building something that lasts and makes a difference.
If this hits close to home or sparks a thought, then make sure to watch this training video.
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8 个月Your journey of almost a decade in the online business world is remarkable, Sunny Lenarduzzi.
?? Financial Planner to STEM Professionals, especially mid-career Black women STEM Pros | Speaker | Author | Fee-Only Financial Life-Planner Strategist | 2x Investopedia 100 Top Financial Advisors
8 个月Creating a legacy business is priceless. Thanks for sharing such valuable insights Sunny Lenarduzzi