Is Your Brokerage Ready for a Revitalisation?

Edition #9

Time to read: 3 mins.

As we approach the end of 2024, it’s time to reflect on your brokerage’s health. Think of your business as a car—it needs regular servicing to keep running smoothly. Without it, you risk unexpected breakdowns, especially as you head into the new year. So, how does your brokerage measure up? Is it time for a simple tune-up or a complete overhaul?

Why Brokerages Stagnate: The Hidden Challenges

Even award-winning brokerages can be stuck in a cycle of complacency. Recognition and accolades can only take you so far; they don’t solve embedded issues holding back growth. I’ve worked with many brokers who reached a peak and found themselves unable to move past it. They get caught in a loop where ambition no longer drives results, and without clarity, their progress stalls.

Here’s the hard truth: you may be an excellent broker, but the question is—are you the best person to diagnose and solve the underlying issues within your business? Chances are, you’re not. Recognising when to seek outside help is key to breaking through those barriers.

For an in-depth look at the challenges award-winning brokerages face, read our full article featured in the Adviser, here.

The Importance of a Clear Role

The most successful brokers I work with are those who know their strengths and weaknesses. They’re excellent at business development and relationship building but don’t try to juggle roles outside their expertise. If you find yourself constantly pulled into tasks you’re unqualified for—whether it’s office management, tech support, or content creation—it’s time to refocus. Know your role, outsource the rest, and stay in your zone of genius.

Revitalisation vs. Resuscitation: What Does Your Brokerage Need?

Does your brokerage need an oil change or a full engine rebuild? The answer lies in assessing where you stand:

• Revitalisation: If you have strong processes and a reliable team, a few targeted adjustments—like refining workflows, updating technology, or clarifying roles—might be enough to reinvigorate your business.
• Resuscitation: If your systems are outdated, processes are unclear, or you lack a cohesive team, a complete overhaul may be necessary.

At Auctus, we see ourselves as the ‘mortgage broking mechanics’—we help you diagnose, optimise, and implement changes that ensure your business operates efficiently. Our focus is on process, technology, and people, prioritising these in the right order.

Find out more about how we approach revitalising brokerages in our detailed article here.

The Roadmap to Success: Process, Technology, and People

Start with your process. If your workflow exists only in your head, you’re running an unserviced vehicle, heading for trouble. Document your processes, share them with your team, and refine them regularly.

Technology is a tool—not a miracle solution. It should support your processes, not be the starting point. The right tech stack can simplify your operations and enhance productivity, but it must be integrated thoughtfully.

Finally, your people. Clearly defined roles and responsibilities, aligned with proper training and expectations, are vital. Without them, your team may struggle to reach its full potential or worse, look elsewhere for better-defined opportunities.

Next Steps

It’s time to press pause and evaluate where your business stands. Is it running at peak performance, or could it use some professional insight to hit the next level? Don’t wait until the new year to start making changes.

Ready to tune up your brokerage or take it to the next level? Book a time with me today, and let’s get your business set up for success in 2025!