Your Brave Ideas Weekly Review

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Happy Friday!

This week saw several 15 hour work days for me, between early morning meetings for Brave Corporation Ltd. to evening events for Brave Minds .

I'm not sharing that to be braggadocious, like we often see in "hustle" culture about long hours, etc., but rather to say that while business (and life) is a marathon, we also have to work in sprints.

These sprints are intense to achieve a goal, but they are not sustainable - even if we love what we do! That's why they're called sprints.

I'm relaxing this weekend, and next week will be back to normal.

What is Brand and why does it matter?

The clip above is from the Coworking Values podcast hosted by Bernie J Mitchell . He asked what brand means to me. (Thank you for the opportunity Bernie - full episode here)

Press play above to hear why I believe brand is not just a logo.

Then tap here to find out why brand matters.

This newsletter is powered by the Brave Consortium: Bright Spaces, Access Control Executive Brief, NCG, PONT and ReturnSuite

This Week's Brain Food

Brave Ideas is curated by Lucy McInally and features ideas, insights, best practices and analysis all categorized under the 6 Pillars of Space-as-a-Service.

Be sure to forward this to your favorite colleague and help them grow!

(Click here to subscribe)

COMMUNITY

This is One of the Many Reasons Coworking will Continue to Win

says Liz Elam

It's important to work in proximity to others. When you work in proximity to other humans it: Helps with loneliness, sparks ideas, speaks innovation. Read more from Liz.?

How to Build a Thriving Coworking Community Before Opening Your Space

says Bernie Mitchell

Authenticity is critical in this journey, and it's what will make your community thrive. Read more from Bernie.?

HOSPITALITY

How to Recruit and Assemble a Great Coworking Operations Team

asks Suzanne Murdock

Flex and coworking are emerging as dynamic industries driven very much by hospitality and not just real estate. Read Suzanne’s article.?

Child Care, Cafes, Herman Miller Desks: It’s Not Your Average Gym

by Megan Willett-Wei

The most exclusive ones offer not only state-of-the-art equipment, exercise classes and spacious locker rooms with cold eucalyptus-scented towels and fancy soaps but also “third places.” Read Megan’s New York Times article.

TECHNOLOGY

Top 5 Must-Have Meeting Room Technologies for Your Coworking Space

by Kate Tattersfield

While a meeting room’s size, style and decor are important for setting the right tone, technology is crucial when it comes to inclusivity, accessibility and functionality. Read Kate’s article on Nexudus.

Tech for the Built Environment

by Antony Slumbers , Brave Board Member

The World Economic Forum have just published their ‘Top 10 Emerging Technologies of 2024’. Here’s what is potentially relevant for the real estate industry. Read more from Antony.?

The Role of Smart Furniture in Achieving Healthier Office Spaces

by Akram Khalis

Smart furniture and the insights-rich data it generates is one area that has wellness-focused design teams excited about the possibilities of next-generation workplaces. Read Akram’s article in Work Design Magazine.?

WORKSPACES

What are 3D digital twins?

by Georgiana Floroiu

Real estate sees a digitalisation of many of its processes, marketing and leasing included. We’re talking about enterprise metaverses or digital universes, built on digital twins which are now used for more commercial purposes. But what is a 3D digital twin? Read more from Georgiana here

There's Something Special About Walking into a Space and Imagining the Possibilities of Working There

says Nella Pang, Brave Board Member

Real estate is incredibly exciting right now, especially with mixed-use schemes focused on experience and community engagement. Read more from Nella.?

What are the Basics of Great Workplace Lighting?

asks TSK Group

With just under half of office workers believing their work suffers as a direct result of lack of sunlight, maximising natural light is key. Read more.

MANAGEMENT

Three-quarters of Occupants Have Itchy Feet, So What Are You Doing to Stop them Walking?

asks Camille Herinckx, CCO at NCG?

76% of UK businesses are on the hunt for a new workspace, according to NCG’s latest research, which spells bad news for retention rates. Read Camille’s article.?

The Cult of Space

by Chris Early

One of the most cringeworthy, yet genuinely entertaining comments on a recent LinkedIn post read simply “long live the office!”. Read Chris’ article.?

What is the Optimum Workplace for Your Organisation?

asks John Preece

That’s the trillion-dollar question of course. Spoiler: It’s the Full Spectrum Workplace (FSW). Read more from John.?

BRAND

“How Does the Flex Sector Evolve to Protect it's Competitive Advantage?"?

asks Michael Dubicki

That was one of the questions at the recent Coworking London 2024 conference…The biggest opportunity for flex now lies in moving from "product" to "purpose". Read more from Michael.?

??? Can Coworking Brands Support Customers Beyond Their 4 Walls?

in conversation with Caleb Parker , Founder of Brave, and Manuel Conti

Many operators compete as commodities. But what if brand differentiation could be the key to acquiring new customers? Tap into the conversation.?

Anyone Can Outspend and Out-Fabulous You

says Cat Johnson

What’s the one thing you can do better than anyone else? Find that and make it the focal point of your messaging. Read more from Cat.

FINANCE

How to Capitalise on Rising Premium Flexible Workspace Prices

by Emma Ascott

Given the recent data revealing significant growth in premium workspace prices despite overall market pressures, flexible workspace providers might be wondering how best leverage this trend to maximise their profitability and market positioning. Read Emma’s Allwork.Space article.?

6 Essential Steps Every Real Estate Developer Must Know

by Carlo Benigni ?? , Development Management Partner at Brave

1.Planning consents: Understand the legal permissions and timelines necessary to increase project value…Read more from Carlo.?

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See you next week!

Caleb