Your Brave Ideas Weekly Review
Caleb Parker
Repositioning office buildings with brand-led strategies for owners & investors. Award winning Podcast Host of The Caleb Parker Show & Misfits Mindset
Shared with 9,234 followers | Sent to 2,701 subscribers (and growing) inboxes every Friday.
Happy Friday!
If you look above you'll notice that our audience has grown significantly over the last year. I'd like to attribute part of this growth to our own thought provoking content, but my hat tip is to all the innovative thinkers and doers who are sharing the brave ideas that we amplify each week.
As a society we're in a period of change. As an industry we're in a period of disruption.
That creates both challenges and opportunities, which we've tried to consistently point out.
One challenge is how we balance technology adoption with human interaction. Andy Kessler wrote a thought provoking book titled Eat People , which (to put it bluntly) explains why technology won't stop eliminating jobs.
And while I agree with the premise, I also believe technology can enhance our ability to be better at the things we humans do best. Tech can be a tool to give us super powers.
So, for our next Brave Ideas event , we've teamed up with our Brave Consortium to dive into this topic:
Embracing the Future: Balancing Technology and Human Interaction in Flexible?Workspaces
Join us for an insightful panel discussion (with audience Q&A) where industry leaders will delve into the pivotal role technology plays in the evolution of flex workspaces.
This panel discussion featuring 2 operators + 2 tech will provide:
This is an in person event in London.
This Week's Brain Food
Brave Ideas is curated by Lucy McInally and features ideas, insights, best practices and analysis all categorized under the 6 Pillars of Space-as-a-Service.
Be sure to forward this to your favorite colleague and help them grow!
This newsletter is sponsored by the Brave Consortium.
Our collective of companies help Brave and it's landlord partners reposition office assets to meet the evolving needs of modern businesses.
COMMUNITY
Why is Community So Important?
asks Lara Sheldrake
Here’s my take on it and more specifically, my thoughts on micro-communities and the impact they can have on those either most vulnerable or looking to step back into work after taking some well needed time off. Watch Lara’s video .?
"How Can I Have Over 1000 Friends But No One to Feed My Cat or Pick Up My Prescription"
Suzanne Murdock quoting Esther Perel
Developing rural and regional coworking communities is more than about enabling a workplace, it's bringing meaningful connections, being seen, being listened to, feeling like you have a purpose and a sense of belonging. Read more from Suzanne.?
The Best Leaders Create More Leaders
says Cat Johnson
When leaders emerge in your community, empower them. Read more from Cat .?
HOSPITALITY
The Gym and the Pitch
If we have workspaces in our homes, why would we go to an office?...We learned that across generations, we want the office to feel like a hospitality experience. Gen Zs, Millennials and Gen X all agreed that they wanted their office to feel like a coffee shop or boutique hotel. Read Naomi’s article in BE News .?
Hospitality and Coworking Are Part of the Same Industry
says Bernie Mitchell
It's about taking care of people, and let's be honest—the best way to do that isn't by hovering around them; it's by connecting them. Read more from Bernie .
TECHNOLOGY
Mobile Connectivity: The Lifeblood of Smart Buildings
The modern office isn’t just a place to work, but a battleground in the war for talent…A big part of making the office appealing is seamless mobile connectivity; no one wants to put up with worse mobile coverage at work than they get at home. Read Brendan’s article in Smart Infrastructure Magazine .
Shift to a Non-Linear World
says Dror Poleg
"The biggest impact of technology on real estate will not be what it does in real estate, but what it does to real estate: shifting demand, moving people around, reducing the number of people required, changing the distribution of income in the economy." Tap into the conversation .?
WORKSPACES
The Changing Landscape of Luxury and Flex Workplaces in Major Capitals
With the growing demand for hybrid workspaces, companies are turning to premium flexible offices that offer a mix of traditional business amenities, luxurious designs, and cutting-edge technology. Read Pietro’s article .
How can we take a space and restyle it dynamically, without changing the space at all?
Midjourney's latest release delivered something EVERYONE has been asking for. Tap here for Antony's post.
Connect Offices in Utrecht relaunches on advanced 3D platform
This Bright Spaces partnership with Schroders Capital enhances the leasing experience for a 50,000m2 multi-use office complex.
MANAGEMENT
If I Were a Landlord with an Empty Building
says Jeremy Bamberg
I’d Follow These 3 Simple Steps to Fill it...Partner with an operator: Find a professional coworking/flex operator or even a business community. Rent them (or structure an agreement for) a small chunk of your building on favorable terms. This can be for < half of it. Read all 3 of Jeremy’s tips .?
??? How Are Office Landlords Evolving to Support Hybrid Working?
in conversation with Caleb Parker , Founder of Brave, and Dr. Toby Benzecry
As customer demand for flexibility, service, and plug-n-play workplaces takes, office landlords are responding. For owners who used to outsource Space-as-a-Service, the proliferation of flex office and coworking brands has become fierce competition. Tap into the conversation .?
Churn Relentlessly Chases Acquisition
says Keke Patissier
We are all chasing business growth, and getting caught up in the thrill of acquiring new customers is easy.? However, a critical factor we know about but often pay lip service to, is how churn silently erodes each gain. Read Keke’s article .
The Rise of the Part Time Office Opens up a New Frontier for Market Growth
The rise of part-time offices not only maximises the use of available space but also attracts businesses that would otherwise have remained fully remote. This trend expands the revenue potential for landlords and investors, particularly those with flexible portfolios. Read David’s article in Workplace Insight.?
BRAND
The Conundrum of Cognitive Dissonance and the "Noise" Around Flexible Workspace.....
says John Williams
The sector needs vision, around role and function in a difficult market, and around pricing/product strategy. There is a great future just in reach but it is going to take market cooperation around strategy to get there. Read more from John .
Sustainability isn’t just a Trend – it’s a Game-Changer for Coworking Spaces
by PONT
From lowering energy costs to boosting member satisfaction, adopting eco-friendly design can set your space apart. Read more from PONT. ?
WeWork sees bookings jump along London’s Elizabeth Line
The company’s September on-demand bookings, its pay-as-you-go membership option, rose by 24% London-wide and by 79% along...read the full EG article
Ground-up approach sets us apart
says Sarah Travers
At Workbar, we're nimble because we're not bogged down by layers of process or rigid hierarchies. Instead, we work elbow to elbow with our members, actively listening and adapting to their needs. Read Sarah's post.
FINANCE
?U.K. Commercial Property Market Rebounds as Prices Drop
says Emma Ascott
Britain’s commercial property market is returning to life after its post-pandemic freeze, albeit largely at much lower prices. Read Emma’s Allwork.Space article .
CRE foreclosures hit concerning levels
says Coy Davidson
Nearly 700 properties affected in latest data. See Coy's post on X
2 forces are converging that require evolution of valuation practices
by Caleb Parker , CEO of Brave Corporation Ltd.
We can’t ignore the elephant in the room. I don’t have insider information on what led to CBRE’s restructuring, but let’s examine two forces at play concerning office real estate. Read more from Caleb
Your investment is doomed without a clear vision
by Carlo Benigni ?? , Development Management Partner at Brave Corporation Ltd.
A strong project vision and strategy aren’t optional—they’re the foundation. Without them, your project is at risk.Here ’s how to get it right. Read more from Carlo
P.S. Some inboxes have high security. If you already subscribed and didn't receive your dose of brain food yet, check your spam folder
Want to become a thought leader and win business?
Drop me a DM.
See you next week!
Caleb
Caleb Parker So much food for thought! Honored to be included—thank you! "If we have workspaces in our homes, why would we go to an office?" This reminds me of a podcast where Arnold Schwarzenegger shared why he still goes to Gold's Gym in Venice (even during COVID), even though he had a gym at home. For Arnold, it wasn’t just about the workout—it was the energy, the community, the motivation he found at Gold’s. It’s the same for why people choose to work somewhere other than their home.
Working with People in Real Estate to Create Destination Buildings & Thriving Workplaces | Saving Time and Costs throughout the Design & Construction Process by Working Transparently with Trust
4 周Liked seeing 2, 7, 12. Poignant and relevant as always, Sir ?? ??
Senior Director - Enterprise and Real Estate at Freshwave, helping clients achieve quality mobile signal indoors and outdoors
4 周Great to be a part of the Brave journey Caleb Parker and looking forward to delivering Freshwave assured connectivity to the workplaces of the future!
I help real estate investors optimise development projects into high-performing assets | $4.5BN Real Estate Assets Delivered | $600M+ Value Unlocked | Founder at Benigni | Past: Brookfield, Lendlease
4 周Honoured to be featured in another issue jam packed with greatness!