Your Brave Ideas Weekly Review

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Office Investors | Building Owners | Office Operators

Happy Friday! (from Washington, D.C.)

I apologize for sending this a few hours later than my usual Friday morning summary. I'm in DC today without the benefits of jet lag waking me up at crazy early hours.

But you're in for a treat, so keep reading...

And if you are reading this I commend you for staying plugged in this deep into the festive season. But also, as we ARE this deep into the festive season, it's nearly that time to relax.

As such, this is our last Brave Ideas newsletter of 2024.

We will resume the week of 6 January with our next curated brain food on Friday the 10th.

In the meantime, Season's Greetings, and enjoy your festive break!

Brave Ideas 2025

Hopefully you listened to our last podcast episode, so you won't be taken by surprise when our next season comes out with a few BIG CHANGES.

So I though I'd drop a little teaser in this newsletter with the pic above with Sam Gamble .

If you haven't listened to the beginning yet, tap one of the links below for details:

Download on Apple Podcast | Listen on Spotify

This Week's Brain Food

Brave Ideas is curated by Lucy McInally and features ideas, insights, best practices and analysis all categorized under the 6 Pillars of Space-as-a-Service.

Be sure to forward this to your favorite colleague and help them grow!

(Click here to subscribe)

This newsletter is sponsored by the Brave Consortium.

Our collective of companies help Brave and it's landlord partners reposition office assets to meet the evolving needs of modern businesses.

Visit bravecorp.co/brave-consortium

COMMUNITY

What it Means to "Find the Others"?

by Bernie J Mitchell

Coworking isn't a transaction; it's a transformation…these spaces become the backdrop for connections that matter—where you meet the person who sparks your next project, the mentor who shifts your perspective, or the community that reminds you why you start

Hard Truth: There’s No Easy Way To Build a Community

says Cat Johnson

Community building is hard work that requires patience, consistency, a deep skillset, and high emotional intelligence. Read more from Cat.

HOSPITALITY

??? The Art of Touring

in conversation with Pauline Roussel and Ian Minor , Cofounder Brave Corporation Ltd.

Having interacted with so many coworking brands around the world, we realised how much of an art touring is. When done right, it leaves a long-lasting impression. When done wrong, it costs opportunities. Tap into the Coworkies’ conversation.

The Hottest Job in Hospitality in 2025

says Mathias Coudert

As Gen Z and Millennials embrace hobbies like birdwatching, pottery, running clubs, and book clubs, the demand for IRL communities is surging. Read more from Mathias.?

TECHNOLOGY

Here's What Would Happen if Machines Do a Developer's Job

says Brad Hargreaves

I can’t stop thinking about how close we are to this reality. From deal sourcing to cost estimation, there's now an AI tool for almost every step. Read more from Brad.?

Software (especially in coworking) is No Longer a "Cost Centre"

in conversation with Hector Kolonas and Mike LaRosa?

Mike shares some thoughts about how tech actually reduces opportunity costs and increases revenues. Tap into the conversation.?

Is the Real Estate Industry Sleepwalking into Obsolescence?

in conversation with Antony Slumbers, Brave Board Member, and Gavin Cotterill

"The real estate industry completely failed to understand how technology was going to impact the demand for offices..." Tap into the conversation.?

WORKSPACES

What Does the Office of the Future Look Like?

asks Sarah Travers

The most effective model I've found didn’t happen overnight—it’s the result of over a decade of refining what works. At its core, this model is built on flexibility, human connection, and accessibility. Read Sarah’s Forbes article.

I Invest 100% of My Energy into Design-Driven Real Estate

says Carlo Benigni, Development Management Partner at Brave Corporation Ltd.

Architecture is about more than just design. I became fascinated by Architect-Developers in the US. They weren’t just designing buildings—they were creating them. Read more from Carlo.?

This is the Research-Backed Secret to an Exceptional Hybrid Office Experience

says Dr. Gleb Tsipursky

As hybrid work continues to define the post-pandemic workplace, organisations are grappling with a key question: How to design office environments that support their workforce effectively and remain relevant in a world of increased remote work. Read Gleb’s Allwork.Space article.

MANAGEMENT

Deck the Halls With Moveable Walls: The Gift of Modular Real Estate

by Phil Kirschner

Understanding the full spectrum of how modular construction and furniture impact how we live, work, and shop can open your eyes to the possibilities of responsive real estate. Read Phil’s Forbes article.

A Divine Spark of Inspiration for Office Occupiers and Designers

by Mark Eltringham

Perhaps the biggest challenge is to create places to work that reflect the organisation’s culture and the needs of the people who work there (some of the time). Read Mark’s Workplace Insight article.

Why are Office Furniture Sales Projected to Boom in the Remote Work Era?

asks Rex Miller

The great office reconfiguration is in full swing. Traditional cubicle farms are being replaced with flexible collaboration zones, acoustic pods, and modular meeting spaces requiring new, specialised furniture. Read more from Rex.

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BRAND

20 Years of Building Brands: Lessons from the Journey?

by Maria Bichl

What started as beautifully designed spaces for work has grown into something much bigger - a platform for connection, growth, and purpose. Read more Maria.?

I'm Underwhelmed By the Creativity of Such an Iconic Brand

says Liz Elam

It's nice but what about plants? Mental Health? Sustainability? Neurodiversity?...Loads of workspaces have reading rooms, bike rooms, shower facilities etc. –? I don't see anything new and exciting from the new Walt Disney Company HQ in NYC. Read more from Liz.

FINANCE

Choose Your Partners Wisely

says Caleb Parker, Founder of Brave Corporation Ltd.

As demand evolves, real estate is becoming increasingly operational, with mixed-use developments and flexible income streams leading the charge. Ensuring alignment with the right operators is key to delivering dynamic services and achieving optimal returns. Read more from Caleb.

Gradually, Then Suddenly: How Flex Grows

by Nick LiVigne?

We all want to “disrupt” the industry, but we can’t do that without understanding how the big money flows, the impact of contracts, and the market indicators that must be true for real change to happen. Read Nick’s article.

Now, the Customer is King

says Jeremy Bamberg

And what does this mean for landlords? Rents are plummeting, property values are sinking and concessions are piling up. Tenants are asking for easy handouts. Rent-free periods, improvement allowances, and more flexible terms. Read more from Jeremy.

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See you next week!

Caleb