Your Brave Ideas Weekly Preview

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Goodbye blank canvas, hello beautiful!

When I conducted surveys on LinkedIn and X (Twitter), the results were a wake-up call for the real estate industry:?

A staggering 64% of respondents prefer to see office spaces filled with life and activity rather than empty, static rooms.?

This was a clear signal to me that it’s time to rethink our marketing approach.

Here are my full thoughts on that .

?? Remember when restaurants had smoking sections?

They evolved, and offices will do.

Here are my full thoughts on that .

Those are my "Brave Ideas" for the week.

Here are the rest ???

Shout out to our partners Salto , Access Control Executive Brief and NCG

This week, Lucy McInally discovered an interview with Christian Schmitz and Opo’Lab’s Irena übler on sustainability in action, Gerald Vanderpuye shares three critical mistakes he made launching his coworking space, and Zoe Ellis-Moore questions whether 2024 will be the year we see dynamic pricing in flex.

Happy reading!

Brave Ideas features ideas, insights, best practices and analysis all categorized under the 6 Pillars of Space-as-a-Service.

So forward this to your favorite colleague and help them grow!

This Week's Brain Food

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COMMUNITY

1. Sustainability in Action: An Interview with Opo’Lab’s Irena übler by Christian Schmitz
2. I'm Often Struck by what a Lonely Place London can be says Jamie Dundas

HOSPITALITY

1. Will 2024 be the Year that we See Dynamic Pricing in Flex like the Hotel Sector? asks Zoe Ellis-Moore
2. GCUC Podcast — Sneh Kadakia — Founder & CEO from Here in conversation with Liz Elam and Sneh Kadakia
3. The Rise of Hotelification: How Coworking is Transforming the Office Landscape by MeetingRoomz

TECHNOLOGY

1. Transforming Real Estate Through Security Data by Adam Groom
2. How will Unlocking Access Control Turn Mere Utilities into Seamless Experiences? in conversation by Caleb Parker
3. Survey Says... Stop Marketing Empty Spaces says Carlo Benigni ??

WORKSPACES

1. These are the Top Coworking Amenities and Features to Attract Members by Yardi Kube
2. Three Critical Mistakes I Made Launching my Coworking Space by Gerald Vanderpuye
3. Fostering Inclusivity Goes Beyond Traditional Notions of Diversity says Lee Wilkinson

MANAGEMENT

1. Exploring the Dynamic Landscape of London's Flexible Workspace Market in 2024 by Camille Herinckx
2. Dynamic Pricing - The Ninth Wonder of the World by The Instant Group

BRAND

1. How to Bring a Sense of Brand Identity into a Multi-Functional Workspace? says FLOOR_STORY
2. Brand vs. Logo: A Cautionary Tale for Coworking Space Operators by Cat Johnson

FINANCE

1. Profiting from the Tenure Squeeze by Sam Gamble
2. Starting a Conversation about Flex Space, Optionality, and Property Value by 世邦魏理仕

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See you next week!

Caleb