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What if office landlords helped customers work remotely?

Though the question may seem silly, I believe the future of work is #PlusNotVersus - meaning most of us will work both at home AND in an office environment (and probably in between). It's about choosing the right tool that will serve is on a given day.

So I believe the real estate companies of the future should help their customers figure out how to succeed at both.

We are in the business of solving a problem (how we work best), not just selling a product (space). So the real estate we sell has to align with our customers' future of work strategies.

This is why our Evolve by Brave service is crucial to supporting our customers within ? beyond their 4 walls.

That's my "Brave Idea" for the week.

Here are the rest ???

Shout out to our partners Salto , Access Control Executive Brief and NCG

This week, Lucy McInally discovered Christoph Fahle’s not-so secret list of 2024 coworking trends, and Miro Miroslavov’s 54 coworking space name ideas to build an epic brand. Camille Herinckx says we need to talk about AV, and we’ve got another insightful article, this time about the critical role of data in determining energy use intensity (EUI), from Adam Groom.

Brave Ideas features ideas, insights, best practices and analysis all categorized under the 6 Pillars of Space-as-a-Service.

So forward this to your favorite colleague and help them grow!

This Week's Brain Food

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COMMUNITY

1. What is it with the Word ‘Community’? asks Rose Radtke
2. Companies are Increasingly Willing to Put Employees into Coworking Spaces says Cat Johnson
3. Momentum in Local Communities, Boosting the Local Economy and Sustaining this Energy with Suzanne Murdock

HOSPITALITY

1. Discover My Ultimate Secret List of Coworking Trends for 2024 by Christoph Fahle
2. The Fusion Office: Hospitality, Residential And Retail-Inspired Workplaces says Katie Engelby, RID, LEED AP in Allwork.Space | FUTURE OF WORK?

TECHNOLOGY

1. Empowering Sustainability and Efficiency in Commercial Real Estate by Adam Groom
2. How will Unlocking Access Control Turn Mere Utilities into Seamless Experiences? in conversation with Caleb Parker and Lee Odess
3. Real Estate is the Slowest Adopter of Technology says Carlo Benigni ??

WORKSPACES

1. Workplace Design and the Corrective Force of Rediscovery by Mark Eltringham
2. 7 Office Design Strategies To Support Neurodiversity In A Post-Pandemic World by Juliana Rini
3. Why Changing with the Seasons is Key to the All-Weather Workplace explains Russell Glover

MANAGEMENT

1. We Need to Talk about AV by Camille Herinckx
2. Dynamic Pricing - The Ninth Wonder of the World by Shariq Kochhar

BRAND

1. 54 Hot Coworking Space Name Ideas to Build an Epic Brand by Miro Miroslavov
2. Beyond WeWork: How Coworking Firms Are Trying To Avoid Past Industry Mistakes by Katie Burke

FINANCE

1. Why Tight Lending Markets are a Positive for Investors by Clint Myers
2. Office Tenure Squeeze by Sam Gamble

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See you next week!

Caleb