Is your brand story intentional?
? Shawna Suckow, CSP
Inspiring audiences to turn thought into action through ‘The Most Unique Closing Keynote Ever’ | Change Agent to help humans and organizations rethink outreach and branding | Dad Joke Enthusiast
Hey there, friends! Is your brand story intentional, or are you leaving it up to the marketplace? Leaving your brand story to the market is like letting your cat write your autobiography. Let’s face it: your cat is just not that into you and who knows what he might write when he’s in one of his moods.
Creating a brand story is easier than you might think. It’s not about a power tagline like ‘Just Do It’ anymore. That’s so last century! Today, it’s simply about crafting your unique Story Mosaic through casual and authentic sharing of all the things that will make you and your company memorable.?
What’s this Story Mosaic? I'm glad you asked. It’s an ongoing telling of the stories of everyone and everything that you think others will find compelling, heartwarming, weird, or fun. Anything that evokes emotion is social media gold, as you know, and evoking emotion is so much more impactful than your yawn-worthy features and benefits.
So tell the stories of your co-workers, from the stockroom to the CEO. Share your company’s WHY and WHO - not just the WHAT and the HOW. Share stories of your vendor who saved the day in a snowstorm. Or Vivian, the kind HR lady who just became a grandma. Or the community project that your company supports.
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What we’re going for is an ongoing commitment to humanize your company and make it a memorable group of humans out to serve their customers - not a corporation simply out to make profits.?
What’s different today: your brand story is never finished. Just like your company, it keeps evolving. So go out there, and keep sharing.
Shawna Suckow, CSP, is the creator of the Story Mosaic Strategy. It's just one of the ways she helps humans and companies to stand out, build trust, and inspire action. Learn more at www.shawnasuckow.com. p.s. She is clearly a dog person.
Keynote Speaker | Author | Employee Engagement & Retention Expert | Master Egg Poacher at Lisa L. Demmi
1 年First, 100% correct. People care more about the people that make up the companies they go business with than ever. The pandemic gave us time to “know” more and now we research and check social media do that we can “know” more about the businesses we’re considering doing business with. Completely on target! P.S. I’m clearly a dog person too.
Motivational Speaker ● Transformational Leadership Coach
1 年I love William Shakespurr! I’m over here cracking up! My cat would write a terrible bio… she’s all thumbs! ????????
?? ???????? ?????????????????? | Author | Book Coach | Author Specialist | Helping passionate professionals and entrepreneurs create authority, build thought leadership, and create community with their published book.
1 年Stories are everything. And we all have them. Some people just need help nursing them out. I love the idea of a mosaic. Spectacular ? Shawna Suckow - Exceptional Parallel Parker, Good Human.
Independent Meeting Planner/Professional Conference Management, Trip Director and Freelance Meetings/Travel Writer, plus now a published author of Meetings Mayhem!
1 年Another "right on the money" message from the master of them!