Is your brand ready for a refresh?

Introduction

As a business owner or manager, you've probably wondered if your brand is still relevant and engaging to customers. Maybe it needs some tweaks, or maybe it's time for a full-blown refresh. Either way, here are all of the things you need to know about refreshing your brand:

Why does a brand need to be refreshed?

Your brand goes through an evolution as you grow and develop. Your customers, employees, investors and more will all have different expectations for your company at each stage. Your brand can become stagnant if it doesn't adapt to these changes.

This is why it's important for businesses to refresh their brands every so often. A refreshed identity gives businesses a chance to evaluate how they're doing in terms of what their audience wants from them (and what they need). As well as helping the business stay relevant, a refresh also has other benefits such as:

Keeping you competitive with other brands

Attracting new customers or clients

What is a brand?

What is a brand? It's one of the most common questions we hear in our office. And it's tricky to answer because brands can be so many things to so many people. At first glance, they're often misunderstood as synonymous with logos, slogans, or even colours—but branding is much more complex.

Brand = Promise + Story + Personality + Culture

When should you refresh your brand?

Brand refreshes are a great way to bring a new look and feel to your brand. You should consider refreshing your brand if:

You’re starting a business or relaunching an existing one and want to create an impact from day one.

You’re growing your business and want to update the look of your logo, collateral and website to reflect the new level of professionalism that comes with expansion.

Your current vision for the future of your business is different from what it was when you created all of your marketing materials—and even if it isn't now, it could be soon!

How do you conduct a brand refresh?

A brand refresh is a holistic approach to your entire business, so it's important to get all the stakeholders involved. The first step is to identify who those stakeholders are and what their roles are in the company's future. At this stage, make sure that you have clear goals for your brand refresh, as well as a roadmap for achieving these goals. Once you have a plan of action, you can put together a budget for the effort and get started on execution.

It's also essential that you measure success by tracking metrics such as web traffic (especially paid search), social media engagement, press mentions and referral traffic from other websites or outlets that mention or link back to yours. In addition, keep an eye out for new opportunities like partnerships with complementary brands or increased revenues from existing clients thanks to improved customer service levels or better product offerings due to streamlined messaging across all channels used by customers today: email marketing; social media pages; mobile apps; websites/landing pages etcetera).

Where does your brand need an update?

A brand refresh is a great way to keep your brand relevant and engaging to your customers.

It can help you reach new customers, connect with existing customers, improve business results, and increase sales.

It's hard for a company to stay on top of trends in the digital world. And if you've been doing this as long as we have, it's easy for things to get stale.

What are the benefits of refreshing a brand?

Being relevant and engaging to customers

Staying on top of trends

Reaching new audiences

Communicating effectively

Can you really refresh your entire brand?

Brand refreshes aren't a one-size-fits-all solution.

If you want to refresh your brand, you could update your logo, change the tagline on the website or add new products and services. You could also improve the user experience of your website.

Brand refreshes can help keep businesses relevant and engaging to their customers.

Brand refreshes can help keep businesses relevant and engaging to their customers.

Brand refreshes can help you connect with your customers.

Brand refreshes can help you stay on top of trends.

Brand refreshes can help you communicate your message more effectively.

Conclusion

The world is a big place and so are your customers. With so much happening around them, it’s important that they see your brand as relevant and engaging. A brand refresh can help you stay on top of trends and continue having conversations with your customers about what matters most to them.