Your Brand Needs a Personality

In the last episode, we went deep on market position – creating a unique share of the market for your brand.?

Now, let's get into the HOW.?

Imagine your brand is a person at a party.?

Are they the life of the room, the super-serious intellectual, or something else??

That's brand personality.

Why Personality Isn't Just Fluff

• Connection:?95% of purchase decisions are subconscious.?People relate to people (even if your 'person' is a brand)
• Memorability:?Stand out from the generic with a personality that sticks in people's minds.
• Loyalty:?Fans return for brands they feel aligned with, not just the cheapest product.

Shaping Your Brand's Vibe

1. Start with Values:?What do you stand for? Fun? Sustainability? Boldness? These are your foundation
2. The Voice Test:?If your brand spoke, would it be witty, formal, comforting? This shapes your writing style.
3. Visuals Matter Too:?Colors, fonts, your logo – they all give off unspoken personality vibes.

Need Some insight??

Think about brands you love (or even hate – strong dislike is still memorable!). Why do they feel a certain way?

This Stuff Takes Work

Crafting a compelling brand personality isn't about random quirks. It's strategic, just like the rest of your branding.

Some of us could use a hand in the personality department ?? If that's the case, drop me a DM on LinkedIn or contact [email protected].

Let's make your brand unforgettable.

Let's Wrap it Up.

Next time you post something, ask yourself: Does this?sound?like my brand? Until next time, happy personality crafting!