YOUR BRAND= YOUR MESSAGE

Personal branding, by definition, is the process by which we market ourselves to others. It sums up your unique promise of value. Your personal brand statement is distinctive to you and you alone. It’s about purposefully packaging that “brand called You.”

When you have a solid personal brand, you’ll be more memorable, more impressive, and people will wind up having a more favorable opinion of you.        

This "you are a brand" mindset can be counter intuitive to embrace for many of us that were raised not to "toot our own horn" lest we be thought of as "bragging".

But Personal Branding is not bragging. Rather, it's an intentional process of simply and authentically telling the world who you are, what you're great at (honestly) and what they can come to you for help with (your specialty).

Personal Branding is rooted in authenticity or it just doesn't work.

In today's online environment business moves faster than ever before, and more information is readily available to assess and gauge talent more quickly and thoroughly than ever before. In two clicks your entire life (FaceBook/Instagram/Twitter) and career (LinkedIn) can be reviewed in great detail.

And that is precisely what prospective employers and customers do- they check you out online to understand what you're all about and how you could help them.        

For this reason and many others, it's critically important that you put thought into the messaging, images and overall impression that you're making online.

Because you ARE making an impression, it's just often something that busy professionals do not give adequate attention to curating intentionally.        

Given the ever-increasing nature of competition for the best jobs, the best clients and the best career advancement opportunities, it's never been more important to get your Personal Branding messaging right.

You work hard, you put in the effort in every other area of your career. Now it's your turn and your time to reap the benefits of your unique giftedness.

It's your message- so make it a good one.