Is your Brand Healthy? Are you taking good care of your Brand?
Megha Malik
CO-FOUNDER @ DesignerPeople | BRANDING | PACKAGING | DIGITAL MARKETING | Proud BNI Member
So, what do you need to measure to assess your brand health?
Measure brand health by assessing these factors:
01 Brand Awareness
Brand awareness?will tell you how familiar consumers are with the qualities or image of your Brand.
02 Brand Reputation
Brand reputation?measures how others view your Brand.?Consumers will trust a brand with a good reputation. And there's no better way to build a positive brand reputation than by providing your customers with exquisite customer service.?
03 Employee Engagement
That's one of the most challenging aspects of a brand health check.?This brand health metric will tell you how passionate your employees are about their job.?
04 Brand Positioning
Brand positioning is a process of positioning your Brand in the mind of customers.?To put it simply, you have to find a niche in the market for your Brand and try to be a leader in it.
05 The share of voice
The higher the share of voice, the more popular your Brand is among its target audience. That means you are preparing content your audience wants to interact with.
Ready to boost your Brand's success? Contact us now for a personalized brand health assessment!
Graphic Designer
1 年Thanks for sharing this valuable information. Your posts always leave me craving more knowledge about the brand.
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1 年Informative?