Your Brand Has a Personality, But How Does it Talk?

Remember how we were geeking out on brand personality??

Well, here's where it gets really interesting.?

Let's say your brand's personality is the?who,?and the tone of voice is the?how.

Your tone of voice reflects in everything you put out there.?

Let me show you how it works.

Tonal Breakdown

• Friendly vs. Formal:?Are you a helpful best friend or a respected expert?
• Humorous vs. Serious:?The right amount of wit makes you memorable, but there's a time and place for gravitas.
• Trendy vs. Timeless:?Buzzwords fade, but authentic brand voices always connect.

Why Master the Tone?

• Consistency:?Imagine if your favorite podcast host sounded like a different person each week. Jarring, right? This applies to brands, too!
• Know Your Audience:?A Gen Z skincare brand will have a different tone than a financial advisor.
• It's Not Just Words:?Your website design, email blasts, and even customer service reflect your tone of voice.

Time to Put it in Practice

Let's do a quick test.

Is your brand more likely to say:

A) "Get pumped! Our newest launch is here!"

B) "Discover the carefully formulated solution for your needs."

Need help figuring out which vibe suits you best?

As always, a brand strategy session never hurts ????

You know where to find me: DM on LinkedIn or email [email protected]

Something Fun

Ever get an automated customer service message that feels passive-aggressive??

Proof that brand tone gone wrong can make a serious impact!

That's a Wrap!

Keep an eye (or ear?) out for how your tone of voice comes across in everything you put out there.?

See you next time, brand builders!