Your Brand & Content Plan for 2023
Christopher Tompkins
CEO of The Go! Agency (Digital Marketing), Author, Forbes Council Thought Leader, Entrepreneur Magazine Contributor, Biz Journals Leadership Trust, Fast Company Board Member, Podcast Host, National Business Mentor
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As we make our way into the new year, many businesses and marketers are starting to look back at what worked in 2022 (and what didn’t) in order to streamline their 2023 strategies. Everyone’s ultimate goal is to maximize their online reach and generate more revenue, and the first step is to ensure you are communicating correctly.?
What is it that you want to communicate with your brand’s social media audience, and how are you building towards this mission with every post and every update?
In order to answer these questions, you have to define your “why.” This may sound redundant, but it really is important to understand why your brand exists, the purpose it brings, and how it makes your customers’ lives better.
Once you know this, you can easily build your content strategy around that overarching goal, which helps you ensure that every post has a purpose. Social Media Today provides a detailed breakdown of how you can distill your brand’s purpose and build a more effective strategy for 2023.?
How are you planning your Q1 marketing strategy? Let us know by replying to this email!
The Round-Up
As Seen In The Business Journals
Today’s consumers expect brands to take a stand and work toward being a? good influence on the world. It goes without saying that this puts many businesses in a tricky position.
Christopher Tompkins shared his advice for connecting your business growth with your social responsibilities.