Is your brand communicating to customers ?

Marketing collateral can be defined as any material used to promote or support the sales of a product or service. These media assets may range from materials like stands, posters, tanglers, wobblers, flangers, shelf-strip, ribbon, laddi hanger, banner, badges, product detailers, bulletins, t-shirts, etc and Digital Contents like images, posts, reels, blogs, etc. In other words, anything used to communicate your brand to consumers can be considered Marketing Collateral.

The whole story begins with the "Annual Budgeting". There are four commonly used methods for setting a promotional marketing budget;

1) Objective & Task.

2) All You Can Afford.

3) Percentage of Sales.

4) Competitive Parity.

According to a recent Gartner study, companies are spending roughly 12% of their annual revenue on marketing. Large businesses spend about 13% while smaller ones spend 10%.

Once fund is allocated, the next step is to "Audit" your existing promotional inventory & contents. Once audit conducted, we need to "Categorize" these materials. Taking detailed inventory of your materials will tell you just what you are working with. Categorizing your assets can help to determine what can be repurposed, what needs to be updated and what should be retired. If you are struggling to start this process, think about the goals of each asset is.

After Categorizing, make your assets readily available. A marketing asset management system can help ensure that the most relevant material and content always available to local marketers and global sales teams at all times.

Finally, ensure that you are getting the most bang for your buck with your marketing assets by making them "Adaptable". Repurpose your content across different media types for a range of solutions.

#marketing #collateralmaterial #promotion