Your boss doesn't get the value of marketing? ??♂?

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While you might know the benefits of digital marketing and the revenue it drives for your business, proving results to leadership can be stressful.

Struggling to show the value of your marketing work to execs? This Revenue Weekly is for you!?

Check out the video below, and keep reading for more insights!?

?? Video: How to Prove Marketing Value to Your Boss

How to prove the value of marketing and "wow" leadership

Here are three tips to help you prove the value of your marketing strategy:

1. Make sure you have the right tech and tools in place

In order to show the value of your marketing strategy, you'll first need to track that value effectively yourself.?

Marketing software is extremely helpful with this step.

Tools like customer relationship management (CRM) software, customer data platforms (CDPs), Google Analytics, plus our client-exclusive MarketingCloudFX suite can all help you track valuable information, like?the:

• Sources of your web traffic, leads, and closed deals
• Number of sales qualified leads (SQLs)
• Highest-converting marketing campaigns
• And more

Having the right tools in place allows you to demonstrate exactly how much revenue your campaigns drive for your company.?

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