3 ways storytelling works for any business. Whether you like it or not.

“Maybe we should try some storytelling as well!”

I had just told a business leader that I focus on storytelling as a strategic tool for businesses. And this was the immediate response. That they might try “doing some storytelling”.

There is a huge mistake hidden in believing that storytelling is “something extra” for your business.

On the other hand, learning how to use storytelling strategically is a huge opportunity for everyone that want to grow their business without spending resources.

A great start (the most important one) is to understand the 3 main ways storytelling works for any business. And why you don’t have to spend any time on communication. You just need to be your best self! (continued further down)

Before I tell you this, I want to give you an opportunity for you to be involved in the summer episodes of the Biz Storytelling Talk show!

Using this form, you can tell me what themes you want me to highlight, guests you’d like me to host, the format you prefer and much more. You find the form here:

Link to form

Now, back to the theme of the day.

Why is it a huge mistake is to think that storytelling is something “extra”?

Because stories about you are constantly created and shared within your network.

People constantly tell stories about you. Those stories come from experiences made in interactions with you and your business. It is what your reputation/ social brand is made of.

That’s why you and your business need to “be your best self”!

When you or your organization is delivering the best services and products, creating awesome products - walking that extra mile for your clients. At the same time as you are doing 'biz as usual', you are building your reputation as more and more stories about you are being spread through your network.

There are 3 main ways stories are being created and shared for every business:

1)????? Your clients will share stories about how they experienced you, what you did for them.

2)????? Your business partners will share stories about how they experienced you when working with you.

3)????? Your staff with families will share stories about you as a leader and why they like working with you.

They will all share stories about you, your highlights and downfalls. ?Things they’ve seen or heard. Stories they’ve got from others.

This is why it’s such a mistake to think that storytelling is an addition to what you do.

Stories about you is what your reputation, your social brand, is made of. Those stories, your stories will make or break your business!

And that’s why everyone needs to learn how to handle storytelling as the strategic tool it is.

If YOU want to learn more, check out the free training "Grow Your Brand and Business using strategic storytelling".

It’s 9 short videos where you can learn the secrets to crafting compelling stories that set you apart from the crowd. You find them here!

/ ?sa Rydhard, MACA

Biz storytelling expert and pitch designer

In short: Every business need to master strategic storytelling to grow their business. You find a free training here.If you have ideas or suggestions for my talkshow, please share it with me using this form.

And... never forget that you are awesome!

PS I help and train business leaders on- and offline. Learn more at rydhard.com