Is Your Biz Content Too Serious? Why Buying Occasional Charming Content Reaps You Rewards

If you hail from a field that is wrapped in common expectations of a responsible, adult attitude that is above-average, such as the law, medicine, accountancy and engineering, you likely fall for the trap of keeping your communications serious and sober all the time. Unlike your creative field counterparts of, say, Entertainment, Advertising and the Arts, who day-in, day-out, churn out engaging content yarns, sticking to a serious style in writing rules your day at work.

If you’re in such a serious-minded profession, do you envy the more playful writing tones of creative heads??

Truth: The 24/7 Serious Tone Alienates People

If you do, then your spirit is crying out for some release from the trap of “same-old, same-old” serious writing. It's time to assess, assess, and assess (via surveys), whether your communications come across as borderline fuddy-duddy -- the kind that also alienates people and hurts your appeal when clients consider your company for a paying project.

Definitely spare a thought on this: if your capable competitors know how to relax and inject mirth into their written communications, from time-to-time, that can make all the difference when your client decides on booking you or a competitor for a project. Your client would want to work with someone who adds the occasional dollop of charm and color to their business communications, or who dedicates certain days (say, two Fridays out of every month) to sending fun, tongue-in-cheek content that makes them smile and pass along the content to their friends and family.

Occasionally Chilling Your Content Out Shows You're Human

We're not robots, after all, and though you do have to project adult dependability and competence in your serious line of work, occasionally commissioning writing that is charming - that tickles cheeks an adorable hue of pink, can do a lot to remind people why we work in the first place -- to enjoy the nectar of life: those beautiful moments of joy and frivolity that bless and provide grace to your day or night, making for a fuller life.

Yet, remember: life is about giving, as well as receiving. Knowing that your business contributes to the world by creating colorful, personable content that charms, is part of the equation of generating good, fantastic cheer whenever your company comes to mind. In being (at least an occasional) contributor of such good fare, your heart expands, and there's more spring in your step as your spirit is charged with the good feedback you will inevitably receive.

Charming Content is Great for Staff Morale, Virality

In addition, mixing your serious content bag with lighter fare will spark good feelings among staff members and boost employee morale the more the jovial content makes the public rounds. All employees like to work for a company that believes in pushing the envelope of optimistic cheer from time-to-time; their pride in what they do, swells, and loyalty to your business is increased, simply by injecting an element of play to communications.

Statistically, it also makes sense to generate charming, colorful content so that, hopefully, every once in a while, a piece of content goes viral, drawing heaps of attention to what has been written and so, boosting sales and profits. All-too serious writing has a smaller chance of going viral since the greater public has a smaller appetite for all that is too sober, when it’s simply serious for seriousness’ sake.

Spring for a Writer Who Understands Peppy Content

So, go ahead and animate your content by finding a writer who can mix “moonshine with sunshine” and generate content that is delightfully smile-worthy. It would be a good investment that, ultimately, boosts your bottom-line while satisfying every reader who decides to fork into your content.??