Are Your Best Customers on Hold?
Smart Buildings Academy
Our training programs will increase the profitability and efficiency of your BAS employees.
Phil here! I've been trying to get in touch with an organization for a while now.
I call, no response.
I email, no response.
Heck, I'd send a letter if I could (and I'd probably get no response).
I think back to so many of the contractors and companies I've dealt with in my personal life. A lot of them, no response.
But they don't need my business. The industry is booming. We're all so busy right now, right?
Remember 2008? It's not that far back. You better believe I will remember the businesses that don't serve me.
Look, sometimes you can't help folks. Their budget is just too low for your profit needs and there's nothing wrong with that. But what you can do is to point out someone who can help them.
This industry is so small, and the responsiveness you have now is planting the seeds that will grow when the market slows and things get tough.
I write all this to say, respond to your customers AND your non-customers. You'll be surprised how much business will come from just picking up the phone or replying to an email.
Celebrating 34 years as a BAS Professional. Helping to support techs ??BAS Designer ??Labs ??Plants??Tech Support
2 年This is and always has been an additive trend to have many people wear to many hats. What you THiNK is gained by doing this is more than lost on missed opportunities.
President @ S4 Integration Solutions, Inc. | BACnet | ecobee | Metasys N2 | Siemens Apogee P1 | Integration | Gateways
2 年Phil, I agree 100%. Even when I can't solve a problem with our technology that a potential customer is presenting I always try to provide them with guidance, or refer them to someone who I think can help them. Results: no immediate income for S4. But, a stronger relationship is established. Longer term: Frequently I get direct business from these folks or they refer someone to us who does need our technology and services.