Your best clients won’t respond to common marketing tactics

If you’re finding it difficult to attract high-level clients who are happy to pay for your four-figure program, the problem isn’t your expertise - it’s the way you’re marketing your services.

Most of us were taught marketing strategies that are not only outdated but actively repel the kind of clients we most want to work with.

We’ve been told to “give value” without any guidance on what that actually means, so we share lots of helpful tips and motivational posts that make you look like the Friendly Expert - the one everyone likes but no one buys from.

We’ve been taught to share vague promises like “I’ll help you live your best life” or “I’ll help you build a successful business.” But high-level clients need to know exactly what you mean.

Does “live your best life” mean working 20 hours a week so you can build a charity? Or does it mean working on your confidence to stop people pleasing so you can finally put yourself first?

If the promise of what you offer is unclear or not what your market wants, the exact dream clients you want to work with will scroll past.

We’ve been told to focus on agitating pain points, but empowered clients already know they’re in pain. They don’t need you to rub salt in their wounds - they need to see how your solution can help them achieve their goals when nothing else has.

And don’t even get me started on sending spammy cold DMs or hopping on 60-90 minute sales calls where you end up having to “handle objections.” High-level clients don’t respond to vague, copy-paste messages or pressure-filled conversations.

Empowered clients want clarity. They want to see how your method works, decide if it’s right for them, and know what kind of results they can expect and in what timeframe.

When you openly share your methods, speak directly to their goals, and focus on connection instead of convincing, they’ll come to you ready to buy.

This is exactly what I’ll be talking more about in my workshop, The Anti-Marketing Method: Simplify & Sign More Premium Clients.

Here’s what we’ll cover:

1. How to create an Easy-Yes Offer that solves a specific, urgent problem for your Dream Client.
2. How to craft messaging that feels personal, not generic, so your audience feels seen and understood.
3. How to use content to pre-sell your program, so prospects reach out to you already convinced you’re the one to help them.

No 60-minute calls. No chasing. No convincing.

The workshop is happening live on 22 January, and I’d love for you to join us.

→ Save your spot here

In your corner,

Ann

P.S. When you're ready, here are?4 ways I can help you simply your sales & marketing and help you attract and enroll more high-ticket clients.

1. Join my free workshop on?The Anti-Marketing Method: Simplify & Sign More Premium Clients

This workshop is for ambitious coaches?& experts who want a simple, low-stress?way to consistently attract dream clients without spending hours creating content, chasing trends or feeling like a full-time marketer.?Register here now

2. Create your Easy-Yes Offer & make client attraction easier

In this one-time intensive, we'll craft a high-ticket offer your Dream Clients can't resist, giving you the clarity & confidence to book premium clients with ease & consistency. Message me with EASY-YES for details.

3. Want $3k in new monthly profits with calls, tech or being stuck in the office for more than 4 hours per day?

Join the self-paced version of The Cashflow Sprint, create a low-ticket Coffee Date Offer your clients can't refuse that builds trust, dial in your messaging & attract new high-level clients from your?existing audience with a few simple-to-write posts/emails. Then choose the clients you want to continue with. Message me with CASHFLOW for details.

4. Join The Client Accelerator & book premium clients now

This 1-1 program is for ambitious coaches and experts ready to achieve consistent $10k, $20k + months?WITHOUT all the 60-minute calls, ads, funnels, “handling” objections or “hustle.”?Message me with CLIENTS for details.