Your bad branding is your fault

While following family around Walmart I always look for design inspiration. I like the design of the products in the attached images. Nice design that stands out.

My daughter was also drawn to cool packaging. It was also premium priced. But if you looked close the products were essentially the same.

There were a lot of similar brands on the shelves. All touting the same ingredients, contents or features.

Each brand had available to them:

• Software
• Packaging production facilities 
• Ink
• Plastic
• Designers
• Opportunities to do something cool

But they didn’t take it.

Your brand has the opportunities for great solutions, but are you ok with the expected, easy, common, cheap or safe? Instead of hiring a professional that knows their stuff, you’re going to the cheapest place online that shills cheap design.

If you say design doesn’t matter or someone has sold you that idea, you’ve been lied to.

Now don’t get me wrong. Great branding on bad products or experiences will lead to failure.

But if all other things are equal, the better branding wins.