Your Audience Trumps Your Preference

Too many people are living on one social media platform, while trying to build their business, find a job, sell a product or reach new people in general.

If you were trying to catch fish, would you want to run a single line, or cast a net?

People are diverse. Every platform has some users who only use that particular site. Facebook users are loyal and tend not to cross platforms. People on Instagram might not be on LinkedIn. Those on Twitter might not be found on Pinterest and those making videos might be using TikTok now and not YouTube or Vimeo.

The point is, if you are simply posting your social media content on one source, you're not giving yourself the benefit of casting a wider net.

Yes, many of the sites have a certain style for content to be shared, that can cause you to need to adjust your material before posting, however a few tweaks here and there can help you frame it in the way most suitable for each platform.

If you're like me and you want to increase your sales, what you need to figure out, and figure out quickly is that as the sales professional, you must cater to the audiences prefrence. If you're trying to reach more clients, you must go where they are. I cover San Francisco, Oakland, Hayward, Dublin, Pleasanton, Tracy, Concord, Walnut Creek, Fremont, San Ramon and more in the East Bay of California. What if I spent all my time in San Francisco, but never made calls in Oakland or Fremont? I might do really well in San Francisco and possibly even hit my quota. But imagine how much more success I could have if I could break off just a bit of time to visit the other cities. The same is true in social media.

The fact is it is very easy to take a post from LinkeIn and shape it for Twitter or Facebook. In fact you can link a lot of social media sites now, so when you post on one, it automatically shares on other sites. You can even use services to schedule posts ahead of time, so you can work with clients during the day, while a service releases your posts as you desire, throughout the day.

If you're looking to build an effective growth strategy, don't put all your concentrated effort into one basket, instead, mix it up. It's ok to focus the majority of your efforts in your favorite pond, if you're catching the most fish there, but don't forget to drop a net into each social media pond. You might start to garner more attention and catch some different fish.

Spreading out your efforts also helps you reduce your reliance on algorithm changes or market changes in a platform. Social media sites do come and go. If you only build an empire in one, you are dependant on that platform for your success and if it goes the way of My Space, you'll be in trouble. Diversify, catch more fish and reduce your risk exposure while taking advantage of all that social media has to offer in the way of audience exposure.

Like this article? I am a social media coach with an expertise in LinkedIn and sales. If you're interested in booking a session or a series of sessions, please send me a message. You can also contact me via my website at https://ProjectHelpYouGrow.com/contact