Your Audience Doesn’t Think They Can Do It On Their Own – They’re Just Clueless About the Results They Could Get With Your Help

It drives me absolutely crazy when people say, “I think I’m sharing too much information/value so that my audience now thinks they can do it on their own. I need to hold back more, so that more people will buy from me.”

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That is not at all what I see as the problem in so many people’s content and why they’re not getting actual buyers from it.

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Instead, it’s that they don’t make clear what the RESULT should be when people apply their information properly.

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Let me illustrate:

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I used to totally believe this myth because I would give a ton of free value and almost no one would contact me about working together (or if they did, they wouldn’t end up enrolling).

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Now I see that the “free value” I gave never (or rarely) mentioned what concrete results were possible for my audience.

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I would do things like:

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–free livestream trainings on “defining your perfect client/audience”

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(Not a result)

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–free 1-on-1 “get clear on your messaging” sessions

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(Not a result either)

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–PDFs on “how to attract dream clients”

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(That’s sorta a result but not very specific)

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So people would always contact me and say things like “thanks, I’m a lot clearer on my ideal client now!”

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Or “this training is going to help me to write better!”

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And I always drove myself crazy wondering why they didn’t ask about paying me to have more in-depth help.

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I was convinced it was because I’d shared too much.

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Now, the answer is plain as day.?

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We need to give people clear KPI’s (key performance indicators) as to what success with our methods would actually look like.

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These are things like:

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“4-8 clients per month paying $2k”

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“fighting with your partner once a week or less, as opposed to once per day like you’re doing now”

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“losing that extra 4-6 inches off your waist”

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“you should take more like 30 minutes to make decisions rather than stewing about them all day long”

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If you’re not connecting your value content to results/outcomes – start doing so! It could mean multiple-six figures extra to your bottom line this year. ??DM me if you’d like help – this is one of the things we work on in my 90-day private intensive program.

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I have a particular way that we thread in the results when writing your content.

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Let me know what questions you have about this. I hope it gives you some relief and helps you to stop analyzing whether you gave away too much. ??