If Your Audience Doesn’t Know You Exist, It’s Not Just a PR Problem—It’s a Growth Problem

I’ve been in public relations for over a decade and have seen too many businesses channel all their resources into social ads, sponsored posts, and influencer collaborations—yet still struggle to build real industry authority. Why? Because visibility isn’t just about being seen; it’s about being recognized as a credible source or leader in your field. If no one’s talking about you (besides you), it’s time to rethink your approach.

A lot of people see PR as a “nice-to-have,” but in reality, it’s the missing ingredient for businesses stuck in the shadows. Securing solid media coverage and establishing authority in your industry can be the turning point between steady growth and falling flat. Sure, you can place ads and hope your ideal client notices, but a journalist or influencer endorsement resonates on a deeper level—because it comes from a trusted, external voice.

Think about the last time you looked for a new software tool, a restaurant, or even a business coach. If you saw them spotlighted by a reputable publication or respected figure, didn’t that immediately boost your trust? That’s the essence of why PR is so valuable: media coverage and public recognition amplify your credibility in ways you simply can’t achieve on your own.

Your future audience is out there, but they need a reason to pay attention. PR gives them that reason. When a story about your brand is told by someone else—someone with authority and a following—suddenly you’re no longer just another option. You’re the one to watch.

If you’re ready to go from Unseen to Mainstream, let’s talk. My agency, PR This+That, specializes in helping brands break out of obscurity and into the spotlight. Get in touch if you want to explore how we can align your brand with the media outlets that matter most to your market.