Your Attention Please!

I read a book this week called Essentialism by Greg McKeown.

There was a line in it that stuck with me, "Find the Lead".

The concept is that when surrounded by facts we often can't see the forest for the trees.

It made me think a lot about this concept throughout the process of telling our customers stories on LinkedIn. When our customers tell us stories from their past we have to make sure we aren't getting caught up in the details and instead are finding the lead.

What is the core lesson from this story that we need to get across?

Once we know this we can let a lot of the detail slide away and let the lesson come through.

And that is what we hope to do with this newsletter.

Instead of giving you all a lot of details and tips, we hope to help you Find the Lead.

I hope you subscribe and come along for the ride.

-Stanley

COUCH CONVERSATIONS - The Attention Seeker Team

I asked Sian what we could do during lockdown to tell a story with our team.

She came back with the concept below of telling the story of making the decision to hire everyone in our team. What I love about this video is seeing the difference between a leader and their team's viewpoints around the same story.

For those leaders out there it is important to remember that the way we see things isn't always the same as our team.

And that is ok.

As long as we have that awareness.

Digital Boost Webinar - How to plan a photoshoot & content plan

Sian also presented with me on our Digital Boost Webinar for the month.

What we find really interesting with these webinars is that the topics we talk about seem so obvious to us and almost mundane.

But, the audience always gets a lot from it, with many people connecting with us afterwards here on LinkedIn and thanking us for all the valuable information we shared.

It speaks a lot about the Curse of Knowledge and how quickly we forget the things we know that others don't.

Once you understand your specialised knowledge is completely foreign to others you realise that by sharing it you are educating customers why they need your help. Every opportunity you get to share your knowledge, do it. It pays back dividends.

Click the link below if you want to watch.

YouTube Video of the Week - The Futur : When The Client Is Fishing For A Price

Don't you hate when clients won't tell you their budget?

It sucks, doesn't it?

You are trying to make sure that you win the deal, but you also want to make sure you don't leave money on the table.

But the client won't give you an inkling as to what they are willing to pay.

Well, Chris Do from The Futur has a great short video below on how to handle these sorts of clients.

If you haven't watched any of The Futur's videos previously, then jump in and have a look. They are awesome and have a tonne of wealth.

If you want to Find the Lead in the video below it is this.

Ask the client upfront if the upper end of your price range is within their range. And if they won't budge on giving you an indication on their budget or even if that is in their range, be prepared to walk away from the deal. Tell them to come back to you when they have an idea of the budget and if it is worth you putting a proposal together for them.