YOUR A.I. MARKETING WORKFLOW

It's Not Your A.I. Marketing Tools....It's Your Workflow!

AI marketing tools are becoming increasingly popular, and for good reason. These tools can automate tasks, personalize messages and improve results. But the real value of AI marketing tools lies in how they can be used to improve your workflow efficiency.

String together the right AI marketing tools and?you create a seamless flow that frees up your time. In a very practical sense, this is how A.I. will enable you to focus on more strategic work.

Forget the gurus teaching your how to make millions of dollars with the latest A.I. tool. Most of those widgets are nothing more than wrappers for ChatGPT. Rather, the real gold lies in replacing a clunky internal process with time-saving automations.

For example, you can use one tool to automate your social posting, another to track your customer's behavior, and a third to personalize your prospect outreach. Integrating such tools together creates a way to automatically deliver the right message to the right person at the right time. And that is the crux of marketing and sales.

Your workflow efficiency can have a dramatic impact on your marketing results. By not spending time on manual tasks, you can focus on creating high-quality content, building relationships with customers, and driving more sales. The result is a boost in web traffic, more leads...and ultimately greater profitability.

GETTING STARTED

So, how do you get started with daisy-chaining all these AI marketing tools?

The first step is to identify the tools that will work best for your business. There are a number of different tools available. Either take the time to research and compare them all - or speak with someone who has.

Once you've chosen the right tools, you need to figure out how to integrate them together. This may require some trial and error with tools like Zapier. But it's worth it in the end.

Once you have a working workflow, you need to track its performance and make adjustments as needed. This will help you ensure that your workflow is as efficient as possible.

Aligning this endless stream of new AI tools is the future of Marketing in Fintech - and everywhere else. Technology now provides a powerful way to improve your everyday work. But it's your job to start figuring out how. If you're looking for a way to get more out of your Sales & Marketing effort, start giving this concept some thought. Because this will become the norm in the years ahead.

Some practical steps for AI marketing:

1.??????Start by selecting a small number of useful A.I. marketing tools you can leverage. You can gradually add more as you need them later.

2.??????Make sure the tools you choose are compatible with each other. This calls for some research.

3.??????Test and experiment with different combinations of those tools to find what works best for your company.

4.??????Track the performance of your new workflow and make adjustments as needed. The game of test-and-iterate will never end, so long as technology advances continue.

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Marc Angelos teaches Marketing and Content strategy to FinTech firms. ?This article is an excerpt from his newsletter, "The Strategic."

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