Your Agency's Website Won't Magically...
Advisors, pay attention!
We all know that having a website is no longer optional for businesses. In fact, it’s become essential in order to stay competitive. But despite its importance, there are still many myths about what a website can and can’t do for your agency.
Let’s dispel some of the most common myths about agency websites:
Lie 1: Once Your Website Is Online, You’ll Automatically Attract Visitors
Just because your website is live, doesn’t mean people will automatically find it. You need to actively promote your site through SEO, content marketing, and social media. Otherwise, your site will languish in obscurity.
Lie 2: If Your Website Looks Good, You’ll Start Making Sales
Aesthetics are important, but they’re not the be-all and end-all of website design. In fact, sacrificing form for function can actually be more effective in terms of conversion rates. The most important thing is to ensure your site is easy to use and navigate.
Lie 3: Once Your Website Is Up, the Work Is Done
Your website is never really “done”. You should always be looking for ways to improve the user experience and conversions. This means regularly publishing fresh content, tweaking your design, and testing different elements on your site.
Lie 4: You’ll Top the Search Rankings from Day One
It takes time and effort to rank highly in search engines like Google. You need to optimize your site for the right keywords and build links back to your site. This is an ongoing process that takes months, or even years, to achieve results.
Lie 5: The More Features, the Better
It’s tempting to cram your website with as many features as possible, but this can actually be detrimental to the user experience. Too many options can be overwhelming and confusing for visitors. Stick to the essentials and only add features that will improve the user experience.
What are your thoughts on this?
