Advertising has your phone ringing, now what?

Lead Conception to Completion

In the highly competitive home improvement industry, there is much more to successful marketing than simply placing advertising or designing a website.

There’s no denying that a company’s web presence is vital in today’s tech savvy world, or that having the right mix of traditional advertising is crucial to lead generation, but marketing shouldn’t stop there. It is equally as important to know how to turn those leads into qualified appointments and convert those appointments into sales. Without the ability to nurture leads generated into profit, all the advertising in the world won’t help a company to grow.

Are you following the cycle of each lead from conception to completion to ensure everything possible has been done to turn every lead generated into a sale? 

 Think of your current team and ask yourself these questions:

Do we have the right people answering the phone? Have they been trained properly?

Are they asking the right questions? Are they friendly and helpful or just collecting a paycheck?

Are they setting the appointment? If not, how come? If yes, is it a qualified appointment?

How are we keeping track of those leads?

How many leads never convert to an appointment? Why?

How quickly are we meeting with a prospective customer? Are we on time? Are we leaving each prospect with an estimate every time?

Are we following up? If so, when? How often? What’s our system to do so?

How do we hold our sales team accountable for the leads we spend good money to generate?

These are just a few of the questions a company should be asking themselves BEFORE they spend money on traditional advertising. Traditional advertising done right will make your phone ring, the key to making it successful is what YOU do with the leads from there!