Your ads should rock!

You certainly got your work cut out for you.  

You have a message to get out to your customers.  

But they get thousands of messages a day.

Why should they pay attention to yours?

What about your message is special?

Is it interesting?

Is it engaging?

Simply do your ads rock?

I know that is a weird question to ask.  

But if your ads are like a good rock song then they are probably some really good ads.  

Let me explain.

A good rock song: Commands attention. Have you ever tried to do work while listening to a good song? How did that turn out for you?  

A good rock song: Is memorable. It is pretty hard to forget a good rock song. However, you're quite likely to forget how much time has passed while you have been listening to it though. As the saying goes ‘time flies when you’re having fun’.    

A good rock song: Is remarkable. It’s worthy of remark. Something that you want to tell your friends about. And talk about at the kitchen table.  

Not convinced that your ads should be like a good rock song?  

Well sing or hum this next part to the rhythm of your favorite rock song:

“Your ads should rock

Rock, Rock

Make people stop

Stop, Stop

And pay attention

That’s what you need

You need to get people on their feet.

You know what I mean

We all have seen

Ads that make us believe

That makes us dream.  

Good ads are pretty cool 

If you ask me.  

What do you think?

What do you think?”

What song did you hum or sing the lyrics to?  

What is a good ad to you?