?? Your Ads Aren't the Problem
Cole Bridge
Building Opta to help lead buyers & sellers earn more and scale smarter with modern lead distribution
IF YOU MISSED IT
The FCC’s one-to-one consent rule, which was set to take effect on January 27, 2025, has been invalidated by the Eleventh Circuit Court of Appeals.
The court ruled that the FCC exceeded its statutory authority under the Telephone Consumer Protection Act (TCPA) by requiring consent to be specific to a single seller and “logically and topically” related to the interaction that prompted it.
This decision effectively eliminates the rule, reverting consent requirements to their prior state. While the FCC could revise or reintroduce the rule, businesses can now reassess their compliance strategies without adhering to the stricter one-to-one consent standard.
However, lead generators and marketers should remain cautious, as courts continue to scrutinize consent practices under existing TCPA rules.
What if your ads aren’t the problem, but your landing pages are holding back your conversions? A seamless experience from ad to landing page is what turns clicks into customers. Let’s talk about how to make that happen and maximize your results.
When users click an ad, they expect a seamless experience.
If the landing page feels disconnected or overwhelming, you’re likely to lose them. That’s why the message, design, and intent of your ad must align perfectly with the landing page. If your ad offers a free consultation for homeowners, your landing page needs to echo that promise, not force a generic contact form or push users to call immediately.
Think of the landing page as an extension of your ad. If the ad promises simplicity, the page should feel effortless. If the ad offers a solution to a specific problem, the page should immediately reinforce how that solution is delivered. Consistency builds trust, and trust drives conversions.
But even a well-matched landing page can fall flat without the right structure. Surveys consistently outperform static forms or immediate calls-to-action. A survey-style form engages users step by step, drawing them in before asking for a commitment. Start with easy, low-barrier questions to build trust. For example, ask about their needs or preferences. Then, gradually qualify them by asking for details like their location, budget, or timeline.
This process does two things:
Landing pages should also be designed with intent and simplicity. Visual clutter can distract users and reduce their likelihood of completing the form. Use clean layouts, concise language, and well-spaced sections to keep the user focused on the task. Highlight the value proposition repeatedly as they move through the page, ensuring they remember what’s in it for them.
Page speed is another critical factor. A landing page that takes too long to load will lose users before they even start engaging. Ensure your page loads in under three seconds, is mobile-responsive, and works seamlessly across devices. Today’s users expect immediate access, and a slow page is a surefire way to lose them.
Finally, optimization is an ongoing process. Run A/B tests to refine every element of the page—headlines, button text, form length, even color schemes. Small changes can make significant differences in conversion rates. Test relentlessly to identify what resonates most with your audience.
领英推荐
Enjoy your weekend!
Cheers, Cole
EARN MORE & SCALE SMARTER
Running lead generation campaigns doesn’t have to be complicated.
Opta empowers brands, publishers, and agencies to create, manage, and scale campaigns quickly and easily—with a platform designed to be intuitive, even for non-technical teams.
Want to see how Opta can streamline your workflow?
Book a personalized demo today and discover how Opta can save you time, minimize mistakes, and drive your growth.
Not ready for a demo? Try our free pricing calculator to see how Opta fits your budget and goals—no strings attached.
COMMUNITY
We highlight readers who are looking for new partners.