Your Ad Should Be a Sneek Peak

Today I was editing a video for an ad for a client.

I had 1.5 minute of material and turned it into a 45-second banger.

Sometimes when we record videos for ads we repeat ourselves, follow logical A,B,C order and then all of a sudden we say something random or we simply say something we shouldn't have.

Hopefully it all can be cut, pieces can be reorganized and you've got yourself a good-looking material for an ad.

The worst things to do that can't be undone are being tense and nervous or keep looking at the script the whole time.

An ad should be sneak peek to what you offer.

I like to follow this framework;

1. Call-out = you cal out your audience
2. Value = you give some value, typically is breaking one belief and presenting one skill
3. CTA = you tell them what they should do, it's important to make the CTA attractive and include a benefit,