Is Your Ad Campaign Working? The Metrics You Need to Know
Christopher Tompkins
CEO of The Go! Agency (Digital Marketing), Author, Forbes Council Thought Leader, Entrepreneur Magazine Contributor, Biz Journals Leadership Trust, Fast Company Board Member, Podcast Host, National Business Mentor
So you've done your keyword research, looked up competitors' performance, dove into demographic data, built strong content and graphics, bid just the right amount, and your paid advertising campaign is live!
Now what?
Paid advertising platforms like Google can spit out a lot of metrics once your campaign is launched. If you don't know what you're looking for, it's difficult not only to tell if it's going well but to explain to your client whether or not it was worth the investment.
Which metrics should you actually pay attention to? Let's get into it >>> https://bit.ly/3Yx7Qo4