Your Acre of Diamonds Revealed

Exclusive: Sharon Schoenborn, CVP, Microsoft Americas SMC

Unlock the secrets of successful partnerships with Microsoft’s Corporate VP of Americas SMC, Sharon Schoenborn, on Ultimate Guide to Partnering?. Join us as she shares strategic insights into SMC business segments, AI investments, growth strategies, and leadership tips. With over 20 years of global experience, Sharon empowers businesses to transform and thrive digitally in the Microsoft ecosystem.

This Ultimate Guide to Partnering episode was recorded at Microsoft Studios and is 2 of 3 of a series designed to prepare partners for success.

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What You’ll Learn

1. Partnering strategies with?Microsoft corporate vice president. (0:04)

2. SMC business segments and partnership opportunities. (1:08)

3. AI investments and partner success in the Microsoft ecosystem. (6:27)

4. Partnering with Microsoft, growth strategies, and differentiation. (12:40)

5. Leadership, change management, and personal growth. (17:53)

Why Ultimate Partner?

I am thrilled to welcome you into a world of unparalleled insights, best practices, and essential information designed to unlock your full potential as a partner and propel you towards your most ambitious goals.

Our journey began nearly seven years ago with a vision to empower partners in the complex world of tech giants like Microsoft, Google, and AWS. Today, Ultimate Partner is a beacon dedicated to revolutionizing your Cloud Go-To-Market (GTM) strategy and fostering ecosystem-led growth through this experience platform, including digital and live events, advisory services, and much more.

In an era defined by tectonic shifts, such as the global pandemic, economic headwinds, and the rise of AI, the role of hyperscalers has become increasingly critical. With investments of billions of dollars in ecosystems, technology, and customer acquisition costs, they have secured over $200 billion in customer commitments to durable cloud budgets. We stand on the precipice of a marketplace moment where simplifying and streamlining economic models associated with co-selling and ecosystem-led growth will shape the decade ahead.

Yet, as vendors and organizations demand more from us while resources diminish, we ask, “Where do we go? How do we navigate these seismic shifts? How do we thrive during this decade of the ecosystem?”

If you’re a partner, you’re likely grappling with these questions. The watering holes of the past no longer offer the guidance required to transform into a Cloud GTM and embrace ecosystem-led growth. That’s why Ultimate Partner exists – to be your trusted compass amidst the noise.

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