Your 8 Level Up Email Copywriting Tips to Boost Opens and Conversions

1. Personalize the subject line and body where possible: Cold emails.?

For example, “Hey [First Name], I was just thinking about you” or “[Company Name] would be perfect for this.”

2. Use curiosity and mystery to boost the open rate: Here are some examples:

“I have something that will make your [problem] disappear.”

“The reason why [result] eludes you.”

3. Have strong calls to action: When writing email sales copy, use persuasive language and CTAs to drive conversions.?

For example, instead of saying “buy now,” you could say “get 50% off your first purchase.”?

It’s both persuasive and tells the customer what to do.

4. Keep emails short and sweet: The average person’s attention span is only six seconds, so making your point quickly is essential.?

Get straight to the end and avoid using unnecessary words or fluff.?

Be clear, concise, and direct in your email copy.

5. Target the customer’s pain points: For example, if you sell accounting software, you could talk about how it saves time and money.?

Or, if you sell a fitness program, you could talk about how it helps people lose weight and get in shape.?

6. Use stories to connect to your audience: Stories are a great way to connect with people and create an emotional connection.

When crafting your email copy, tell a relatable story that will resonate with your audience.?

7. Provide a benefit for clicking through:?

For example, if you’re selling a webinar, you could say something like, “Attend this webinar and learn how to double your conversion rate.”?

Or, you could say, “97% of our customers see an increase in sales after using our software.”?

8. Add a P.S. to the end of the email: For example, you could say something like, “P.S. Don’t miss out on this exclusive offer.”?

Or, “P.S. We only have a few spots left, so sign up now!”