Your 24/7 Cold Call Coach: The Secret Sauce
???? Elric Legloire
The Outbound Chef | I talk about scaling outbound and turning it into your #1 growth engine | Founder of Outbound Kitchen: Newsletter & Podcast | Follow me + ?? for practical, & actionable tips
(Perfect for you or your team + AI Prompt Template)
Read time: 6 min
Welcome to a new ?? subscriber-only edition ?? of my weekly newsletter of Outbound Kitchen. Each week I dive into reader questions about scaling outbound and making it your #1 growth engine. For more: Live Outbound Classes | Podcast
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The brutal truth about cold calling:
Most sales reps are “practicing” on real prospects, burning chances left and right.
Imagine a Michelin-star chef testing a new recipe on a food critic—without a single practice run.
In 2024, this isn’t just lazy; it’s a recipe for sacrificing quality interactions and leaving prospects underwhelmed.
The Raw Truth About Cold Call Practice
Here's a taste of reality that will transform how you think about cold calling:
Your reps need 1,000 dials to nail 50 real convos, just to practice their opener 50 times. That’s:
But what if you could practice those 50 openers in just 30 minutes?
The Power of Daily Practice in Cold Calling
15 minutes a day * 240 workdays = 60+ hours a year sharpening your cold-calling skills. Just a tiny habit, but it’s what separates the Michelin-star reps from the rest.
The math is clear:
waiting to practice on live prospects is incredibly inefficient.
(it can be more if you practice objections that you won't get on every call)
Why practice matters:
Before we talk about how you can practice and use your Your 24/7 Personal Cold Call Coach:
Sales reps don’t train enough, here’s why they should.
Unlike sports or music, practice isn’t part of the sales culture. Reps skip skill-building because “numbers matters more” or they fear looking inexperienced.
But here's the truth: In sports, teams train 5x a week.
In sales? Not even close. We need to change this paradigm.
Reality check:
NFL players like Ernest Owusu (now an SDR leader at 6sense) practiced daily for one game. Yet, in sales, we dive straight into calls, barely prepared.
If we want better results, we need to stop winging it and start training like pros.
4 simple ways sales reps can actually train:
Want your own 24/7 cold-call coach? I’ve built an AI prompt, after coaching 100+ outbound reps, to give you a daily, no-excuses practice buddy.
?? Access it now, paid subscribers only:
Senior SDR @Alleyoop / Mastering the Sales Game: Senior SDR in Tech by Day, CEO of Boutique Tutoring Company by Night, Transforming Futures
5 天前Yes! This is exactly what I've noticed since transitioning into the tech sales role. Although the necessity of this skill-building framework is acknowledged, it isn't always incorporated consistently into the workday.
GTM @ Rehers.AI | Practice cold call with anyone on Linkedin | Backed by Mucker Capital 2023
1 周This is solid. While roleplays work well, most reps and managers don't do them enough. We recently launched Rehers, basically a chrome extension that lets you practice cold call with anyone on Linkedin, so you are essentially practicing with your actual prospects.
how can they burning opportunities on a cold call? just call another time with different number :)
marketing @ Maxio
1 周Doing cold call role plays was huge for me when i was getting started. I'd be all over chatgpt role plays if i were getting started today