Is Your 2020 Marketing Vision 20/20?
Ida Cheinman
Brand Strategist + Designer | Speaker + Educator | Substance151 Principal and Creative Director | Building Brands That Transform Companies | Professional Services and AEC
A decade ago, we started planning for the year 2020. Today, we look back to evaluate how closely our Vision2020 matches the reality and optimistically plan forward for the next decade.
Whether or not we can truly predict the next big change, one thing is clear: the world will continue to evolve at neck-breaking speed, creating an ever-greater opportunity for marketing to influence business outcomes.
To leverage the speed of change to propel their companies into the future, leadership and marketing have to maintain a laser-sharp focus and have a clear vision, separating transformative strategies from the next shiny thing.
What holds true in the always-evolving business and marketing environment? What processes do you need to implement today to enable your company to react and pivot fast? What disciplines and skillsets do you need in-house? Find ways to structure and staff your marketing function so that it can react quickly and adapt to the always changing environment and audiences’ expectations.
Follow these rules:
- Lead with the Brand. Always.
- Master the Experience.
- Don’t Let Your Website Hold You Back.
- And more
Sharpen your focus, separate substance from hype and develop a clear vision with the help of these articles and resources.
Ida Cheinman is Principal and Creative Director of Substance151 – a brand strategy, design and digital firm that helps companies develop and execute brands that result in a stronger bottom line. Sign up to receive articles from Substance151 blog directly to your inbox.