YoungCapital reaches their target audience with seedtag’s in-image advertising

YoungCapital's ambition is to reach the new generation. A generation that has grown up in a rapidly changing digital environment. A generation that is using new communication channels on a daily basis. YoungCapital is constantly seeking new opportunities to communicate in order to reach their target audience and to satisfy their expectations. Thanks to seedtag's contextual In-Image advertising, they are able to be exactly where their customer's attention is. Seedtag also allowsYoungCapital to be the director of their digital strategy by offering them a programmatic self service tool.

For their branding campaign ‘Make Money. Work’, YoungCapital have chosen specific territories within the seedtag network to reach their target audience. According to Moniek van Asten, Online Marketeer at YoungCapital: “the collaboration between the two companies was really nice and the communication went really well. The design team of seedtag works fast and is open for feedback. Seedtag’s strict demands concerning creation caused a bit of haziness in the beginning, but after a couple of feedback rounds we were very happy with the result.” Do we really need to include this last sentence? It's not very flattering......

The campaign, that was run in June and July, specifically targeted YoungCapital's young audience by using two different creatives. Thanks to seedtag's programmatic offer, YoungCapital was able to manage the campaign and to optimize it in order to get unique reach and CTR KPIs. During the campaign, the brand made several choices and changes on the publishers whitelist in order to optimize the campaign and to boost the KPI’s. Van Asten says: “With seedtag we have reached a higher viewability than our other display campaigns. On average an ad was viewed for 10 seconds. So these were really nice results.”

Seedtag and YoungCapital continue their cooperation with a new campaign running in September and October.