YouGov’s ESG Leadership: Proud of Our Commitment to Sustainability, Diversity, and Ethical Practices

I am thrilled to share the highlights from YouGov’s recently published ESG Report for 2024. As someone deeply invested in ESG values, I am incredibly proud of the strides the company has and is making on this front. If we help our clients learn more about these topics, it's only right that we do a lot ourselves.

Our Roadmap to Sustainability

YouGov has a ESG Roadmap, designed to evolve with our growth and changing stakeholder expectations. We have set ambitious targets to achieve net zero emissions by 2050, with interim targets for 2030. These targets have been submitted to the Science Based Targets initiative (SBTi) for verification. Our Climate Transition Plan includes responsible energy use, waste management, and carbon offsetting.

Commitment to Diversity and Inclusion

Diversity and Inclusion (D&I) are at the heart of our corporate culture. We've made significant strides in creating an inclusive workplace that values diverse perspectives and backgrounds. D&I initiatives are supported by a dedicated team and six D&I Networks that promote engagement and inclusivity across the organization. Our efforts have not gone unnoticed, with YouGov being shortlisted for several awards, including the Diversity Champion Award at the AIM Awards 2023.

Ethical and Responsible Business Practices

Transparency and trust are core principles of our ESG approach. We prioritize data privacy and security, ensuring that personal data is handled responsibly and in compliance with global standards like the EU's General Data Protection Regulation (GDPR). Everyone has to go through mandatory training each year.

We are also establishing a management-level Sustainability Committee to ensure that sustainability priorities are reflected in our culture and operations.

Creating Social Value

Our social mission is to make people’s opinions heard for the benefit of the wider community. This mission is supported by initiatives that ensure our panel remains representative and accessible, providing unparalleled access to free public data. Our socially-oriented client work and support for charities through donations, volunteering, and data access further highlight our commitment to creating social value.

Looking Ahead

YouGov's is dedicated to leading by example in sustainability, diversity, and ethical business practices. By setting ambitious goals and fostering a culture of inclusivity and responsibility, we continue to pave the way for others in the industry to follow.

Our efforts in the ESG space not only benefit the environment and society but also enhance our reputation as a responsible and forward-thinking company.

This article reflects my own summary of YouGov's ESG report: https://corporate.yougov.com/esg/our-esg-approach/