YouGov & SponsorshipX Announce Breakthrough Collaboration

YouGov is thrilled to announce its new role as a SponsorshipX Research Affiliate, beginning an exciting collaboration between the two organizations.

Throughout the year, YouGov and SponsorshipX will join forces on event programming, proprietary research, and content across multiple platforms, aiming to deliver unparalleled insights and value to the sponsorship marketing community.?

This partnership will officially commence at the ROI Forum by SponsorshipX in Vancouver, where YouGov will proudly serve as the Day Sponsor on March 30th.??

Sponsorship measurement is no longer optional. Brands demand accountability, stakeholders want proof of impact, and audiences expect authenticity. The ROI Forum will equip attendees with the knowledge, network, and tools they need to lead in this new landscape. Don't miss your chance to be part of the conversation that will define the future of sponsorship?

Edwina Eng, Managing Director of YouGov Canada, expressed her enthusiasm: "Partnering with SponsorshipX allows us to leverage our data-driven insights to elevate the conversation around sponsorship effectiveness. We are here to ensure sponsors and properties can access robust sponsorship measurement so they can sleep at night!"??

Mark Harrison, founder of SponsorshipX, shared his excitement: "Integrating YouGov's research expertise with our platform will provide our community with deeper, actionable insights. This partnership is a natural fit, and we are eager to see the impact we'll make together, starting with the ROI Forum in Vancouver."?

As a SponsorshipX Research Affiliate, YouGov will play a pivotal role in shaping the future of sponsorship marketing by providing valuable data and analysis to inform strategies and decisions. Attendees of the ROI Forum can look forward to engaging sessions and content enriched by YouGov's extensive research capabilities.?

Stay tuned for more initiatives from YouGov and SponsorshipX to support marketers throughout 2025.?