You’d Like to Post on LinkedIn, But Where Will You Find Great Content?

In last week’s #littlelinkedinlesson , I shared that when you comment on someone else’s post, you should add value: to them, to others, AND to your own brand. The same should be true when you post. Always add value. Because we’re talking about posting on LinkedIn, frivolous things (like a photo of what you ate for lunch) generally don’t belong on LinkedIn.?

Here are some ideas for where you might find post-worthy material.

1. If you’re attending a conference, take a photo of a speaker you especially like. (Actually, take lots of photos of the speaker as it is really hard to get a flattering photo of someone who is talking – and you don’t want to show them in an unflattering micro-expression.) Tag them and the entity sponsoring the presentation. Summarize a key point they made and why it was relevant to you or share a quote from the speaker.?If sharing a quote, use quotation marks and attribute it to the speaker.
2. Take an action photo of your team doing a project for a nonprofit. Tag your colleagues, your company, and the nonprofit in your post. The text you add need not be long. The photo should do most of the communication.?
3. Repost an article published by your company’s communications department to your company’s LinkedIn page. Add a sentence or two to introduce the article. If you are reposting company news, make sure to tag your company.
4. If you enjoy someone else’s original article on LinkedIn, share it with others. Acknowledge the author and add a sentence or two about the importance of the article. [More about this next week.]
5. Set up some Google alerts based on keywords and themes you’d like to address. Let Google deliver articles using these keywords to your inbox for your evaluation. Treat the articles you find this way like those you find on your own (see #4).
6. You could also create a LinkedIn poll or pose a question to readers.

Whatever and however you post, remember to add value to the original author, to readers, and to yourself.?

This #littlelinkedinlesson is part of a series. In the coming weeks, I’ll address how to curate content to create interest and posting pitfalls.

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