YouAppi Shines in AppsFlyer's 16th Performance Index! ??

We're proud to share our top ranks in AppsFlyer’s latest Performance Index 16, and it's not something we achieved alone—our success is our partners’ success ??.

In the ever-evolving world of mobile app media, where budgets are tightening, and attention spans are fleeting, it's no small feat to be recognized in AppsFlyer’s Performance Index, which acts as a resource to marketers looking for app advertising partners. Not only did we maintain our performance from previous years, we also broke into new markets and regions, while climbing the ranks.?

?? Global Dominance:

• ?? In the competitive world of mobile gaming, we ranked in the Top 5 across North America, Latin America, Europe, and APAC in all categories!
• ?? Globally, we cracked the Top 10 in Casino, and Casual Games as well as maintained our performance in all categories. We also ranked for the first time in the Top 5 for gaming in All Categories in Latin America and Europe, underlining our commitment to market expansion and innovation. ??

?? Casino and Casual Gaming Wins:

• ?? As mentioned above, we've clinched the #3 spot in the Global Casino Gaming rankings. This is a testament to our continued commitment to driving value for our clients with a focus on quality and performance.
• The high-performing mobile casino gaming category is one of the most lucrative in today’s mobile gaming market: Social casino players are more willing to spend on in-game content than other players – in 2021, the average value of in-app purchase transactions per paying Casino game user was $12.28, which is significantly higher than the amount than users of other gaming genres spend on mobile content.?
• ??? We also broke the seal on the casual gaming category, taking the #7 spot for Global Casual Gaming.?
• Since the launch of the app store, casual games have maintained their position as the largest and highest-grossing app category. With that said, our Top 10 ranking reflects our ongoing dedication to innovating revenue-focused solutions for our partners.?

In the rapidly-shifting world of mobile apps, only players who can swiftly adapt will thrive. We believe this recognition reflects our ability to agilely adapt in changing times as well as our dedication to serving our partners.

Thank you to our amazing clients. Your trust and partnership are the cornerstones of our success. ??

Thank you to our incredible team. Your innovation and endurance have made this possible.?

#YouAppi #PerformanceIndex #AFIndex #AppsFlyer #MobileMarketing #Innovation #MarketExpansion #Success #Teamwork #Agility #GlobalRecognition